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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Brand image"
~subject:"Brand management"
~subject:"Media usage"
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Brand image
Brand management
Media usage
Website
31
Consumer behaviour
21
Konsumentenverhalten
21
Internet marketing
16
Online-Marketing
16
Online retailing
15
Online-Handel
15
E-commerce
9
Electronic Commerce
9
Social Web
8
Social web
8
Beziehungsmarketing
7
Relationship marketing
7
Confidence
5
Vertrauen
5
Advertising effects
3
Markenführung
3
Werbewirkung
3
social media
3
Benutzerschnittstelle
2
China
2
Customer satisfaction
2
Dienstleistungsqualität
2
Einzelhandel
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Kundenzufriedenheit
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Magazine
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Markenimage
2
Mediennutzung
2
Retail trade
2
Service quality
2
Spain
2
Spanien
2
Structural equation model
2
Strukturgleichungsmodell
2
Text
2
User interface
2
Viral marketing
2
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Article
6
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6
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6
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English
6
Author
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Bin Ismail, Hishamuddin
1
Chong, Siong Choy
1
Dimitriadis, Sergios
1
Ellonen, Hanna-Kaisa
1
Kim Piew Lai
1
Koritos, Christos
1
Kuivalainen, Olli
1
Lee, Kelvin
1
Miller, Kenneth E.
1
Müller, Brigitte
1
Nantel, Jacques
1
Sénécal, Sylvain
1
Tarkiainen, Anssi
1
Tong, David Yong Kin
1
Tsimonis, Georgios
1
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
7
Tourism management : research, policies, practice
7
Journal of retailing and consumer services
5
Journal of vacation marketing : an international journal
4
Working paper series / Department of Economics, University of Missouri-Columbia
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing communications
3
Journal of promotion management : innovations in planning and applied research
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
SpringerLink / Bücher
3
The journal of brand management : an international journal
3
Tourism management perspectives : TMP
3
Bridging the gap between advertising academia and practice
2
Contemporary research in e-branding
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of business information systems : IJBIS
2
International journal of hospitality management
2
International journal of management and marketing research : IJMMR
2
Journal of fashion marketing and management
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of internet commerce
2
Journal of marketing
2
Journal of media business studies
2
Psychology & marketing
2
Research
2
The IUP journal of brand management : IJBRM
2
The journal of product & brand management
2
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
2
Young consumers : insight and ideas for responsible marketers
2
Advanced digital marketing strategies in a data-driven era
1
Arbeitspapiere WI
1
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Berichte aus der Betriebswirtschaft
1
Branding and sustainable competitive advantage : building virtual presence
1
Business process management journal
1
Cases on branding strategies and product development : successes and pitfalls
1
Cogent economics & finance
1
Computer-mediated marketing strategies : social media and online brand communities
1
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ECONIS (ZBW)
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1
Examining relational benefits and costs in an online non-transactional context
Tsimonis, Georgios
;
Dimitriadis, Sergios
;
Koritos, Christos
- In:
International journal of internet marketing and …
12
(
2018
)
2
,
pp. 122-137
Persistent link: https://www.econbiz.de/10011859036
Saved in:
2
Do salient e-servicescape attributes predict online brand image?
Kim Piew Lai
;
Chong, Siong Choy
;
Bin Ismail, Hishamuddin
; …
- In:
International journal of internet marketing and …
9
(
2015
)
3
,
pp. 209-232
Persistent link: https://www.econbiz.de/10011497664
Saved in:
3
The effect of website usage and virtual community participation on brand relationships
Ellonen, Hanna-Kaisa
;
Tarkiainen, Anssi
;
Kuivalainen, Olli
- In:
International journal of internet marketing and …
6
(
2010
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10003938238
Saved in:
4
The effect of counterproductive time on online task completion
Nantel, Jacques
;
Sénécal, Sylvain
- In:
International journal of internet marketing and …
5
(
2009
)
4
,
pp. 246-259
Persistent link: https://www.econbiz.de/10003896302
Saved in:
5
Consistency between brand image and website image : does it matter?
Müller, Brigitte
- In:
International journal of internet marketing and …
4
(
2007/08
)
4
,
pp. 350-361
Persistent link: https://www.econbiz.de/10003739606
Saved in:
6
Internet users' attitude and behavioural intention on ebranding
Lee, Kelvin
;
Miller, Kenneth E.
- In:
International journal of internet marketing and …
3
(
2006
)
4
,
pp. 335-354
Persistent link: https://www.econbiz.de/10003444436
Saved in:
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