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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Brand image"
~subject:"Brand management"
~subject:"Relationship marketing"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Government document"
~type_genre:"Handbuch"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Brand management
Relationship marketing
Consumer behaviour
200
Konsumentenverhalten
200
Internet marketing
118
Online-Marketing
118
Social Web
93
Social web
93
Advertising effects
52
Werbewirkung
52
Markenführung
51
Online retailing
51
Online-Handel
51
Beziehungsmarketing
44
Viral marketing
42
Virales Marketing
42
Markenimage
39
Advertising
38
Werbung
38
social media
34
E-commerce
27
Electronic Commerce
27
Website
21
Confidence
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Vertrauen
18
Brand
15
Markenartikel
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purchase intention
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Internet
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Marketingmanagement
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consumer behaviour
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India
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Indien
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Innovation adoption
11
Innovationsakzeptanz
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Mobilkommunikation
11
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77
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Dangi, Hamendra Kumar
2
Kwon, Eun Sook
2
Rita, Paulo
2
Abuljadail, Mohammad
1
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1
Alvarez-Altamirano, Katerina
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1
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1
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1
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1
Duh, Helen Inseng
1
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1
Efthymios, Constantinides,
1
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1
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
720
Journal of retailing and consumer services
678
The journal of product & brand management
309
The journal of brand management : an international journal
305
International journal of hospitality management
206
Psychology & marketing
174
Asia Pacific journal of marketing and logistics
148
European journal of marketing : EJM
128
Journal of the Academy of Marketing Science
128
The journal of services marketing
126
Journal of strategic marketing
114
Journal of marketing communications
107
Cogent business & management
104
Journal of marketing
103
Marketing intelligence & planning
100
Journal of travel and tourism marketing
98
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
96
Journal of retailing
95
Journal of international consumer marketing
92
Journal of hospitality marketing & management
89
International journal of contemporary hospitality management
86
The service industries journal
84
The journal of consumer marketing
83
The international review of retail, distribution and consumer research
82
International journal of retail & distribution management
81
International journal of consumer studies
79
Journal of marketing management : MM
79
Marketing letters : a journal of research in marketing
79
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
76
Journal of promotion management : innovations in planning and applied research
76
Journal of global marketing
75
Industrial marketing management : the international journal for industrial and high-tech firms
74
Journal of fashion marketing and management
73
International marketing review
71
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
71
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
71
International journal of advertising : the review of marketing communications
70
Tourism management : research, policies, practice
70
Services marketing quarterly
63
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ECONIS (ZBW)
77
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1
Social media marketing and restaurant purchase intention : do online brand community identification and gender matter
Ibrahim, Blend
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 286-309
Persistent link: https://www.econbiz.de/10014318345
Saved in:
2
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
3
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
4
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
Saved in:
5
Customer engagement : a systematic review and future research agenda
Kaur, Gurveen
;
Deshwal, Pankaj
;
Dangi, Hamendra Kumar
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 148-180
Persistent link: https://www.econbiz.de/10014318250
Saved in:
6
Modelling the impact of social media marketing for apparel brands : evidence from India
Gupta, Amit
;
Srivastava, Vibhava
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 242-262
Persistent link: https://www.econbiz.de/10014318339
Saved in:
7
Content marketing towards customer value creation
Repovienė, Rūta
;
Pažėraitė, Aušra
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 263-285
Persistent link: https://www.econbiz.de/10014318342
Saved in:
8
Contextual effect of online second-hand shoppers' loyalty : a vendor comparison
Vila-Brunet, Neus
;
Llach, Josep
- In:
International journal of internet marketing and …
18
(
2023
)
4
,
pp. 389-409
Persistent link: https://www.econbiz.de/10014318357
Saved in:
9
Examining the effects of brand authenticity and brand identification on consumers' willingness to pay premium
Joshi, Richa
;
Garg, Prerna
;
Kamboj, Shampy
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014340140
Saved in:
10
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
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