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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Brand image"
~subject:"Brand management"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Government document"
~type_genre:"Handbuch"
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Brand image
Brand management
Virales Marketing
Consumer behaviour
200
Konsumentenverhalten
200
Internet marketing
118
Online-Marketing
118
Social Web
93
Social web
93
Advertising effects
52
Werbewirkung
52
Markenführung
51
Online retailing
51
Online-Handel
51
Beziehungsmarketing
44
Relationship marketing
44
Viral marketing
42
Markenimage
39
Advertising
38
Werbung
38
social media
34
E-commerce
27
Electronic Commerce
27
Website
21
Confidence
18
Vertrauen
18
Brand
15
Markenartikel
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purchase intention
15
Internet
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Marketing management
13
Marketingmanagement
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consumer behaviour
13
India
11
Indien
11
Innovation adoption
11
Innovationsakzeptanz
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Mobile communications
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Mobilkommunikation
11
Customer satisfaction
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Article in journal
Article
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88
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English
88
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Bao, Tong
2
Duh, Helen Inseng
2
Elwalda, Abdulaziz
2
Erkan, Ismail
2
Guerreiro, João Pedro Silva Martins
2
Kwon, Eun Sook
2
Rita, Paulo
2
Abuljadail, Mohammad
1
Ahn, Joong-Ho
1
Akdoğan, Kutay
1
Al-Mamun, Abdullah
1
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1
Amlus, Mohammad Harith
1
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1
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1
Antoniadis, Ioannis
1
Armelini, Guillermo
1
Assimakopoulos, Costas
1
Babakus, Emin
1
Baek, Hyunmi
1
Balakrishnan, Janarthanan
1
Balasubramanian, Senthil Arasu
1
Bang, Nguyen
1
Barretta, Paul G.
1
Bin Ismail, Hishamuddin
1
Bisht, Swati
1
Boistel, Philippe
1
Bélanger, Charles H.
1
Carneiro-da-Cunha, Julio Araujo
1
Chan, Terri H.
1
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1
Chay Yau Choon
1
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1
Chong, Siong Choy
1
Chow, Cheris W. C.
1
Chung, Yoo Jin
1
Cordova-Buiza, Franklin
1
Culqui-Salazar, Raul Enrique
1
Dangi, Hamendra Kumar
1
De Cicco, Roberta
1
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
596
Journal of retailing and consumer services
407
The journal of product & brand management
307
The journal of brand management : an international journal
299
Psychology & marketing
153
International journal of hospitality management
145
Asia Pacific journal of marketing and logistics
121
Journal of marketing communications
119
European journal of marketing : EJM
114
Journal of international consumer marketing
91
Cogent business & management
81
Journal of strategic marketing
81
International journal of advertising : the review of marketing communications
79
Marketing letters : a journal of research in marketing
78
Journal of marketing
77
Marketing intelligence & planning
76
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
74
Journal of promotion management : innovations in planning and applied research
74
Journal of travel and tourism marketing
74
The journal of consumer marketing
74
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
72
International journal of consumer studies
71
International marketing review
70
Journal of marketing management : MM
70
Journal of global marketing
69
Journal of the Academy of Marketing Science
68
Journal of fashion marketing and management
65
International journal of contemporary hospitality management
64
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
64
Tourism management : research, policies, practice
63
Journal of promotion management : JPM
61
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
60
Journal of marketing research : JMR
56
International journal of advertising : the quarterly review of marketing communications
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
53
Journal of hospitality marketing & management
53
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
53
Journal of Islamic marketing
52
Journal of retailing
50
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ECONIS (ZBW)
88
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1
Social media marketing and restaurant purchase intention : do online brand community identification and gender matter
Ibrahim, Blend
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 286-309
Persistent link: https://www.econbiz.de/10014318345
Saved in:
2
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
3
The effects of cultural differences on social media behaviour
Guftométros, Myron
;
Guerreiro, João Pedro Silva Martins
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 412-428
Persistent link: https://www.econbiz.de/10012670676
Saved in:
4
The influence of typical versus atypical ads on sharing intention
Rita, Paulo
;
Guerreiro, João Pedro Silva Martins
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 231-262
Persistent link: https://www.econbiz.de/10014442593
Saved in:
5
Antecedents of brand love leading to purchase intention towards refurbished video game consoles
Kancherla, Akshay
;
George, Jossy P.
;
Godwin, Benny J.
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 286-304
Persistent link: https://www.econbiz.de/10014442601
Saved in:
6
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
7
Evaluating the impact of emotional advertisement on customers and its relationship with brand value
Shayegan, Mohammad Javad
;
Keshavarzian, Mohammad
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 350-368
Persistent link: https://www.econbiz.de/10014442627
Saved in:
8
Examining the effects of brand authenticity and brand identification on consumers' willingness to pay premium
Joshi, Richa
;
Garg, Prerna
;
Kamboj, Shampy
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014340140
Saved in:
9
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
10
Relation between electronic word of mouth and purchase intention : exploring the mediating role of brand image
Kaushal, Deepak
;
Mishra, Amar Kumar
;
Bisht, Swati
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 86-99
Persistent link: https://www.econbiz.de/10014340165
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