The effects of cultural differences on social media behaviour
Year of publication: |
2021
|
---|---|
Authors: | Guftométros, Myron ; Guerreiro, João Pedro Silva Martins |
Published in: |
International journal of internet marketing and advertising : IJIMA. - Geneva : Inderscience Enterprises Limited, ISSN 1741-8100, ZDB-ID 2145038-9. - Vol. 15.2021, 4, p. 412-428
|
Subject: | cross-cultural | Hofstede | social media marketing | eWOM | consumer behaviour | engagement | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Kulturelle Identität | Cultural identity | Nationalkultur | National culture |
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