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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Brand image"
~subject:"E-commerce"
~subject:"Internet"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Government document"
~type_genre:"Handbuch"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
E-commerce
Internet
Consumer behaviour
200
Konsumentenverhalten
200
Internet marketing
118
Online-Marketing
118
Social Web
93
Social web
93
Advertising effects
52
Werbewirkung
52
Brand management
51
Markenführung
51
Online retailing
51
Online-Handel
51
Beziehungsmarketing
44
Relationship marketing
44
Viral marketing
42
Virales Marketing
42
Markenimage
39
Advertising
38
Werbung
38
social media
34
Electronic Commerce
27
Website
21
Confidence
18
Vertrauen
18
Brand
15
Markenartikel
15
purchase intention
15
Marketing management
13
Marketingmanagement
13
consumer behaviour
13
India
11
Indien
11
Innovation adoption
11
Innovationsakzeptanz
11
Mobile communications
11
Mobilkommunikation
11
Customer satisfaction
10
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Article in journal
Article
Government document
Handbuch
Aufsatz in Zeitschrift
73
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English
73
Author
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Kwon, Eun Sook
2
Moschis, George P.
2
Ahmed, Zafar U.
1
Akar, Ezgi
1
Al-Mamun, Abdullah
1
Alexandrovskiy, Sergey
1
Algharabat, Raed S.
1
Amlus, Mohammad Harith
1
Ansari, Azarnoush
1
Antoniadis, Ioannis
1
Arias-Oliva, Mario
1
Assimakopoulos, Costas
1
Babakus, Emin
1
Bang, Nguyen
1
Bao, Tong
1
Barretta, Paul G.
1
Barrichello, Alcides
1
Bin Ismail, Hishamuddin
1
Binns, Reuben
1
Bisht, Swati
1
Bolat, Elvira
1
Botzenhardt, Achim Harald
1
Brünink, Leonine A.
1
Campbell, Colin M.
1
Carneiro-da-Cunha, Julio Araujo
1
Chan, Terri H.
1
Chay Yau Choon
1
Chong, Siong Choy
1
Chung, Yoo Jin
1
Dalgic, Tevfik
1
Dangi, Hamendra Kumar
1
Dash, Manoj Kumar
1
Daugherty, Terry
1
Decker, Reinhold
1
Dogra, Pallavi
1
Duh, Helen Inseng
1
Dung Phuong Hoang
1
Duplinsky, Steven
1
Efthymios, Constantinides,
1
El-Deeb, Sara
1
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
446
Journal of retailing and consumer services
380
The journal of product & brand management
245
The journal of brand management : an international journal
217
Psychology & marketing
124
Asia Pacific journal of marketing and logistics
114
International journal of hospitality management
85
European journal of marketing : EJM
81
Journal of marketing communications
79
Journal of international consumer marketing
78
Journal of internet commerce
72
International journal of consumer studies
70
Cogent business & management
69
The journal of consumer marketing
65
Journal of fashion marketing and management
64
Marketing intelligence & planning
64
Electronic commerce research
63
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
International journal of electronic marketing and retailing : IJEMR
62
Journal of strategic marketing
62
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
61
Journal of global marketing
60
Journal of marketing
58
Marketing letters : a journal of research in marketing
56
International marketing review
54
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
53
Journal of travel and tourism marketing
53
Journal of the Academy of Marketing Science
50
International journal of retail & distribution management
49
International journal of business information systems : IJBIS
47
International journal of e-business research : an official publication of the Information Resources Management Association
47
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
46
Journal of Islamic marketing
46
Journal of promotion management : innovations in planning and applied research
46
Journal of retailing
45
The international review of retail, distribution and consumer research
45
Global business review
44
Information systems research : ISR
44
Journal of marketing management : MM
43
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ECONIS (ZBW)
73
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73
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1
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
2
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
3
Antecedents of brand love leading to purchase intention towards refurbished video game consoles
Kancherla, Akshay
;
George, Jossy P.
;
Godwin, Benny J.
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 286-304
Persistent link: https://www.econbiz.de/10014442601
Saved in:
4
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
5
Evaluating the impact of emotional advertisement on customers and its relationship with brand value
Shayegan, Mohammad Javad
;
Keshavarzian, Mohammad
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 350-368
Persistent link: https://www.econbiz.de/10014442627
Saved in:
6
Examining the effects of brand authenticity and brand identification on consumers' willingness to pay premium
Joshi, Richa
;
Garg, Prerna
;
Kamboj, Shampy
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014340140
Saved in:
7
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
8
Does online shopping allure frugal buyers?
Kumar, Satinder
;
Kaur, Aqwinder
;
Omrane, Amina
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 63-85
Persistent link: https://www.econbiz.de/10014340164
Saved in:
9
Relation between electronic word of mouth and purchase intention : exploring the mediating role of brand image
Kaushal, Deepak
;
Mishra, Amar Kumar
;
Bisht, Swati
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 86-99
Persistent link: https://www.econbiz.de/10014340165
Saved in:
10
Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de
;
Carneiro-da-Cunha, Julio Araujo
; …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
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