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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Brand image"
~subject:"E-commerce"
~subject:"Marketingmanagement"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Government document"
~type_genre:"Handbuch"
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Brand image
E-commerce
Marketingmanagement
Consumer behaviour
200
Konsumentenverhalten
200
Internet marketing
118
Online-Marketing
118
Social Web
93
Social web
93
Advertising effects
52
Werbewirkung
52
Brand management
51
Markenführung
51
Online retailing
51
Online-Handel
51
Beziehungsmarketing
44
Relationship marketing
44
Viral marketing
42
Virales Marketing
42
Markenimage
39
Advertising
38
Werbung
38
social media
34
Electronic Commerce
27
Website
21
Confidence
18
Vertrauen
18
Brand
15
Markenartikel
15
purchase intention
15
Internet
13
Marketing management
13
consumer behaviour
13
India
11
Indien
11
Innovation adoption
11
Innovationsakzeptanz
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Mobile communications
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Mobilkommunikation
11
Customer satisfaction
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74
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74
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Kwon, Eun Sook
2
Acikgoz, Fulya
1
Ahmed, Zafar U.
1
Akar, Ezgi
1
Al-Mamun, Abdullah
1
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1
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1
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1
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1
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1
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1
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1
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1
Bin Ismail, Hishamuddin
1
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1
Bisht, Swati
1
Bolat, Elvira
1
Brünink, Leonine A.
1
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1
Bình Nghiêm-Phú
1
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1
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1
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Duh, Helen Inseng
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Dumicic, Ksenija
1
Dung Phuong Hoang
1
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1
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
475
Journal of retailing and consumer services
407
The journal of product & brand management
251
The journal of brand management : an international journal
229
Psychology & marketing
137
Asia Pacific journal of marketing and logistics
131
Journal of marketing communications
107
European journal of marketing : EJM
92
International journal of hospitality management
86
Journal of international consumer marketing
81
The journal of consumer marketing
79
Cogent business & management
75
Journal of marketing
75
Journal of strategic marketing
75
Marketing intelligence & planning
72
Journal of the Academy of Marketing Science
70
International journal of consumer studies
69
Journal of internet commerce
69
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
68
Journal of fashion marketing and management
66
Journal of global marketing
65
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
65
International journal of electronic marketing and retailing : IJEMR
62
Journal of marketing management : MM
60
Electronic commerce research
58
Journal of retailing
58
Marketing letters : a journal of research in marketing
58
International marketing review
57
Journal of travel and tourism marketing
57
International journal of retail & distribution management
56
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
56
Journal of Islamic marketing
55
Journal of promotion management : innovations in planning and applied research
54
International journal of advertising : the review of marketing communications
50
The international review of retail, distribution and consumer research
47
International journal of e-business research : an official publication of the Information Resources Management Association
45
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
45
Journal of promotion management : JPM
45
Journal of marketing management : JMM ; journal of the Academy of Marketing
44
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ECONIS (ZBW)
74
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74
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1
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
2
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
3
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
Saved in:
4
Investigating factors affecting trust and purchase intention towards online websites : structural equation modelling approach
Dogra, Pallavi
;
Kaushal, Arun
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 98-120
Persistent link: https://www.econbiz.de/10014318246
Saved in:
5
Modelling the impact of social media marketing for apparel brands : evidence from India
Gupta, Amit
;
Srivastava, Vibhava
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 242-262
Persistent link: https://www.econbiz.de/10014318339
Saved in:
6
Contextual effect of online second-hand shoppers' loyalty : a vendor comparison
Vila-Brunet, Neus
;
Llach, Josep
- In:
International journal of internet marketing and …
18
(
2023
)
4
,
pp. 389-409
Persistent link: https://www.econbiz.de/10014318357
Saved in:
7
Examining the effects of brand authenticity and brand identification on consumers' willingness to pay premium
Joshi, Richa
;
Garg, Prerna
;
Kamboj, Shampy
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014340140
Saved in:
8
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
9
Does online shopping allure frugal buyers?
Kumar, Satinder
;
Kaur, Aqwinder
;
Omrane, Amina
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 63-85
Persistent link: https://www.econbiz.de/10014340164
Saved in:
10
Relation between electronic word of mouth and purchase intention : exploring the mediating role of brand image
Kaushal, Deepak
;
Mishra, Amar Kumar
;
Bisht, Swati
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 86-99
Persistent link: https://www.econbiz.de/10014340165
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