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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Consumer behaviour"
~subject:"IACM"
~subject:"Kulturelle Identität"
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Consumer behaviour
IACM
Kulturelle Identität
Mobile phone
9
Mobiltelefon
9
Konsumentenverhalten
8
Internet marketing
6
Mobile communications
6
Mobilkommunikation
6
Online-Marketing
6
Mobile Business
5
Mobile business
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Advertising
4
Advertising effects
4
Mobile Marketing
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Mobile marketing
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Werbewirkung
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Werbung
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Innovation adoption
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Innovationsakzeptanz
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mobile advertising
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SMS
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SMS advertising
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short message service
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Amoako, George Kofi
1
Aramendia-Muneta, Maria Elena
1
Bakr, Yousra
1
Basmanova, Oksana
1
Doe, Joshua Kofi
1
Doğan, Seden
1
Elwalda, Abdulaziz
1
Erkan, Ismail
1
Kabadayi, Sertan
1
Kachersky, Luke
1
Livas, Christos
1
Martins, Albert
1
Nardali, Sinan
1
Olarte-Pascual, Cristina
1
Papadopoulou, Panagiota
1
Pelet, Jean-Eric
1
Pentina, Iryna
1
Rahman, Mushfiqur
1
Skotis, Apostolos
1
Sun, Qin
1
Tolba, Ahmed
1
Tsegah, Marian
1
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International journal of internet marketing and advertising : IJIMA
Journal of retailing and consumer services
19
Telecommunications policy : the international journal of digital economy, data sciences and new media
16
International journal of business information systems : IJBIS
10
Journal of business research : JBR
10
International journal of technology marketing : IJTMkt
8
Technological forecasting & social change : an international journal
8
Young consumers : insight and ideas for responsible marketers
8
Asia Pacific journal of marketing and logistics
7
International journal of consumer studies
7
Journal of marketing communications
7
International journal of e-business research : an official publication of the Information Resources Management Association
6
Journal of marketing management : MM
6
GITAM journal of management : a quarterly publication of GITAM Institute of Management
5
International journal of business innovation and research
5
Journal of Asian finance, economics and business : JAFEB
5
Services marketing quarterly
5
The journal of services marketing
5
The service industries journal
5
Amfiteatru economic : an economic and business research periodical
4
Applied economics letters
4
Discussion paper
4
Information systems research : ISR
4
International journal of electronic commerce : IJEC
4
Journal of consumer marketing
4
Journal of global marketing
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of internet commerce
4
Journal of marketing
4
Management information systems : mis quarterly
4
Marketing intelligence & planning
4
Psychology & marketing
4
SpringerLink / Bücher
4
Cleaner and responsible consumption
3
Electronic commerce research and applications
3
Global business review
3
HBS Case
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of business excellence : IJBEX
3
International journal of electronic business
3
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ECONIS (ZBW)
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1
SMS advertisement and purchasing intentions : an emerging market perspective
Amoako, George Kofi
;
Doe, Joshua Kofi
;
Tsegah, Marian
; …
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 181-201
Persistent link: https://www.econbiz.de/10014318252
Saved in:
2
Factors affecting the impact of text message advertising
Livas, Christos
;
Skotis, Apostolos
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 230-256
Persistent link: https://www.econbiz.de/10013256307
Saved in:
3
Text me on WhatsApp, let us talk about brands! : the power of mobile word of mouth on mobile purchase intention
Erkan, Ismail
;
Elwalda, Abdulaziz
;
Rahman, Mushfiqur
; …
- In:
International journal of internet marketing and …
13
(
2019
)
3
,
pp. 218-234
Persistent link: https://www.econbiz.de/10012140343
Saved in:
4
Consumer attitudes towards mobile advertising : an updated vision
Aramendia-Muneta, Maria Elena
;
Olarte-Pascual, Cristina
- In:
International journal of internet marketing and …
13
(
2019
)
3
,
pp. 235-252
Persistent link: https://www.econbiz.de/10012140344
Saved in:
5
Message and source characteristics as drivers of mobile digital review persuasiveness : does cultural context play a role?
Pentina, Iryna
;
Basmanova, Oksana
;
Sun, Qin
- In:
International journal of internet marketing and …
11
(
2017
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011741662
Saved in:
6
Antecedents to SMS advertising acceptance : a grounded theory approach
Bakr, Yousra
;
Tolba, Ahmed
- In:
International journal of internet marketing and …
10
(
2016
)
1/2
,
pp. 28-53
Persistent link: https://www.econbiz.de/10011581511
Saved in:
7
Social media and m-commerce
Pelet, Jean-Eric
;
Papadopoulou, Panagiota
- In:
International journal of internet marketing and …
9
(
2015
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10011387770
Saved in:
8
The role of wireless service provider (WSP) trust on consumer acceptance of SMS advertising
Kabadayi, Sertan
;
Kachersky, Luke
- In:
International journal of internet marketing and …
7
(
2012
)
1
,
pp. 31-50
Persistent link: https://www.econbiz.de/10009507126
Saved in:
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