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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Konsumentenverhalten"
~subject:"Studierende"
~subject:"Umweltbewusstsein"
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Konsumentenverhalten
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Umweltbewusstsein
Consumer behaviour
5
Consumer attitudes
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Internet marketing
4
Online-Marketing
4
Social Web
4
Social web
4
Verbrauchereinstellung
4
Innovation adoption
3
Innovationsakzeptanz
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social media
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Mobile communications
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Mobilkommunikation
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TRA
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theory of planned behaviour
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theory of reasoned action
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Advertising effects
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Brand
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Deutschland
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Facebook
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Groupon
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Mobile marketing
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Logan, Kelty
2
Aghniadi
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Arnita, Devi
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Bright, Laura
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Fleisch, Elgar
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Ham, Chang-Dae
1
Kowatsch, Tobias
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Lee, Hyung-Seok
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Lee, Joonghwa
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Maass, Wolfgang
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Nasution, Reza Ashari
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International journal of internet marketing and advertising : IJIMA
Journal of retailing and consumer services
34
International journal of hospitality management
20
International journal of consumer studies
17
Cogent business & management
16
Asia Pacific journal of marketing and logistics
11
Journal of Islamic marketing
11
Journal of business research : JBR
11
Journal of business ethics : JOBE
10
Journal of international consumer marketing
8
Technological forecasting & social change : an international journal
8
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
7
International entrepreneurship and management journal
7
Journal of fashion marketing and management
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
The international journal of bank marketing : IJBM
7
Journal of consumer behaviour : an international research review
6
Journal of travel and tourism marketing
6
Young consumers : insight and ideas for responsible marketers
6
Cleaner and responsible consumption
5
International Journal of Energy Economics and Policy : IJEEP
5
International journal of business information systems : IJBIS
5
International journal of business innovation and research : IJBIR
5
International journal of electronic marketing and retailing : IJEMR
5
International journal of emerging markets
5
Journal of air transport management
5
Journal of education for business
5
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
5
Journal of marketing management : MM
5
The international journal of management education
5
Tourism management : research, policies, practice
5
International journal of business and globalisation : IJBG
4
International journal of contemporary hospitality management
4
International journal of entrepreneurship and small business
4
International journal of sport management and marketing : IJSMM
4
Journal of food products marketing
4
Journal of global marketing
4
Psychology & marketing
4
The journal of consumer marketing
4
The service industries journal
4
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ECONIS (ZBW)
5
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1
The acceptance of mobile advertising : a social or personal matter?
Nasution, Reza Ashari
;
Arnita, Devi
;
Aghniadi
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 84-103
Persistent link: https://www.econbiz.de/10012512694
Saved in:
2
Understanding consumers' creating behaviour in social media : an application of uses and gratifications and the theory of reasoned action
Ham, Chang-Dae
;
Lee, Joonghwa
;
Lee, Hyung-Seok
- In:
International journal of internet marketing and …
8
(
2014
)
4
,
pp. 241-263
Persistent link: https://www.econbiz.de/10011349122
Saved in:
3
Follow the leader : understanding young adults' intentions to follow brands on Facebook
Logan, Kelty
- In:
International journal of internet marketing and …
10
(
2016
)
3
,
pp. 152-170
Persistent link: https://www.econbiz.de/10011665136
Saved in:
4
Deal me in! : assessing consumer response to daily-deal sites
Logan, Kelty
;
Bright, Laura
- In:
International journal of internet marketing and …
8
(
2013/14
)
3
,
pp. 161-180
Persistent link: https://www.econbiz.de/10011316782
Saved in:
5
The role of product reviews on mobile devices for in-store purchases : consumers' usage intentions, costs and store preferences
Kowatsch, Tobias
;
Maass, Wolfgang
;
Fleisch, Elgar
- In:
International journal of internet marketing and …
6
(
2011
)
3
,
pp. 226-243
Persistent link: https://www.econbiz.de/10008907875
Saved in:
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