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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Kundenwert"
~subject:"Markenartikel"
~type_genre:"Article in journal"
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Kundenwert
Markenartikel
Beziehungsmarketing
65
Relationship marketing
65
Consumer behaviour
44
Konsumentenverhalten
44
Internet marketing
38
Online-Marketing
38
Social Web
35
Social web
35
Brand management
27
Markenführung
27
Brand image
18
Markenimage
18
Customer satisfaction
17
Kundenzufriedenheit
17
E-commerce
16
Electronic Commerce
16
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Online-Handel
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social media
13
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9
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brand loyalty
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Article in journal
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12
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12
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Abuljadail, Mohammad
1
Alvandi, Mohsen
1
Amlus, Mohammad Harith
1
Ansari, Azarnoush
1
Chan, Terri H.
1
Garg, Prerna
1
Giovanis, Apostolos N.
1
Gursimranjit Singh
1
Ha, Louisa
1
Heidari, Setareh
1
Jaggi, Shamily
1
Joshi, Richa
1
Kamboj, Shampy
1
Mathupayas Thongmak
1
Muhammad Shahar Jusoh
1
Nargesi, Somaye
1
Nasiri, Sepideh
1
Nim, Dheeraj
1
Pažėraitė, Aušra
1
Preeda Srinaruewan
1
Rahmani, Donya
1
Repovienė, Rūta
1
Riasi, Arash
1
Shaykhzade, Fooziye
1
Syahida Abd Aziz
1
Tomaras, Petros
1
Weeraporn Supotthamjaree
1
Zondiros, Dimitris
1
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
121
Journal of retailing and consumer services
86
The journal of product & brand management
75
The journal of brand management : an international journal
66
Industrial marketing management : the international journal for industrial and high-tech firms
60
International journal of hospitality management
32
Journal of strategic marketing
28
Marketing intelligence & planning
23
Journal of the Academy of Marketing Science
22
International journal of contemporary hospitality management
21
Cogent business & management
20
Journal of marketing
20
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
19
Journal of service management
19
Psychology & marketing
18
Asia Pacific journal of marketing and logistics
17
European journal of marketing : EJM
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of promotion management : innovations in planning and applied research
16
The journal of business & industrial marketing
16
The journal of services marketing
15
The service industries journal
15
Journal of marketing analytics : JMA
14
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
14
Journal of service research : JSR
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Business horizons
13
Technological forecasting & social change : an international journal
13
Journal of creating value
12
Tourism management : research, policies, practice
12
European journal of marketing
11
International journal of market research
11
The journal of consumer marketing
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
Journal of hospitality marketing & management
10
Journal of marketing research : JMR
10
Global business review
9
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
9
Journal of marketing management : MM
9
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ECONIS (ZBW)
12
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date (oldest first)
1
Content marketing towards customer value creation
Repovienė, Rūta
;
Pažėraitė, Aušra
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 263-285
Persistent link: https://www.econbiz.de/10014318342
Saved in:
2
Examining the effects of brand authenticity and brand identification on consumers' willingness to pay premium
Joshi, Richa
;
Garg, Prerna
;
Kamboj, Shampy
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014340140
Saved in:
3
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
4
Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage
Chan, Terri H.
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
Saved in:
5
Role of brand experience, brand trust and brand love in assessing brand loyalty : a study of fashion jewellery brands among women
Nim, Dheeraj
;
Jaggi, Shamily
;
Gursimranjit Singh
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 200-216
Persistent link: https://www.econbiz.de/10014318190
Saved in:
6
Influence of post types on Facebook engagement : the moderating roles of brand category and brand internationalisation
Mathupayas Thongmak
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 231-270
Persistent link: https://www.econbiz.de/10014318193
Saved in:
7
The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
8
Investigating the effects of interaction satisfaction and interaction immersion in social media on customer value creation
Shaykhzade, Fooziye
;
Alvandi, Mohsen
- In:
International journal of internet marketing and …
14
(
2020
)
3
,
pp. 258-274
Persistent link: https://www.econbiz.de/10012284808
Saved in:
9
Modelling the impact of activity in brand communities on loyalty
Ansari, Azarnoush
;
Riasi, Arash
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012199983
Saved in:
10
Engagement and brand loyalty through social capital in social media
Abuljadail, Mohammad
;
Ha, Louisa
- In:
International journal of internet marketing and …
13
(
2019
)
3
,
pp. 197-217
Persistent link: https://www.econbiz.de/10012140337
Saved in:
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