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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Markenführung"
~subject:"Werbewirkung"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Lehrbuch"
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Markenführung
Werbewirkung
Brand management
66
Consumer behaviour
56
Konsumentenverhalten
56
Internet marketing
51
Online-Marketing
51
Social Web
50
Social web
50
Brand image
48
Markenimage
48
Beziehungsmarketing
29
Relationship marketing
29
Advertising effects
20
Brand
16
Markenartikel
16
social media
16
Viral marketing
14
Virales Marketing
14
Advertising
10
Werbung
10
Brand loyalty
8
Facebook
8
Markentreue
8
brand loyalty
8
Customer satisfaction
7
Kundenzufriedenheit
7
Marketing management
7
Marketingmanagement
7
Online retailing
7
Online-Handel
7
purchase intention
7
social media marketing
7
Structural equation model
6
Strukturgleichungsmodell
6
Emotion
5
Instagram
5
Internet
5
brand equity
5
brand image
5
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46
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Article
68
Type of publication (narrower categories)
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Article in journal
Aufsatz in Zeitschrift
Lehrbuch
Language
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English
68
Author
All
Ha, Louisa
2
Kwon, Eun Sook
2
Rita, Paulo
2
Abuljadail, Mohammad
1
Ahuja, Vandana
1
Al-Mamun, Abdullah
1
Alvarez-Altamirano, Katerina
1
Amlus, Mohammad Harith
1
Annamalai, Balamurugan
1
Ansari, Azarnoush
1
Antoniadis, Ioannis
1
Assimakopoulos, Costas
1
Bang, Nguyen
1
Barretta, Paul G.
1
Bhat, Savita
1
Bin Ismail, Hishamuddin
1
Carneiro-da-Cunha, Julio Araujo
1
Chakraborty, Uttam
1
Chan, Terri H.
1
Chay Yau Choon
1
Chong, Siong Choy
1
Chung, Yoo Jin
1
Clément, Alexandre
1
Cordova-Buiza, Franklin
1
Culqui-Salazar, Raul Enrique
1
Dangi, Hamendra Kumar
1
De Cicco, Roberta
1
Decker, Reinhold
1
Deshwal, Pankaj
1
Dimitriadis, Sergios
1
Duh, Helen Inseng
1
El-Deeb, Sara
1
Ellonen, Hanna-Kaisa
1
Enginkaya, Ebru
1
Evans, Geraint
1
Fantapié Altobelli, Claudia
1
Firat, A. Fuat
1
Flaswinkel, Anne Mareike
1
Foreman, Jeffrey
1
Gambetti, Rossella C.
1
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Published in...
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
609
The journal of brand management : an international journal
561
The journal of product & brand management
388
Journal of retailing and consumer services
292
European journal of marketing : EJM
131
Psychology & marketing
123
Journal of marketing communications
116
Industrial marketing management : the international journal for industrial and high-tech firms
108
Asia Pacific journal of marketing and logistics
107
International journal of hospitality management
106
Journal of strategic marketing
106
Journal of marketing management : MM
104
Marketing intelligence & planning
103
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
98
The IUP journal of brand management : IJBRM
92
Journal of marketing
83
Journal of advertising research
77
Journal of the Academy of Marketing Science
77
Marketing letters : a journal of research in marketing
75
Journal of promotion management : JPM
74
Journal of promotion management : innovations in planning and applied research
74
International journal of advertising : the review of marketing communications
73
International journal of advertising : the quarterly review of marketing communications
66
Journal of international consumer marketing
66
Tourism management : research, policies, practice
66
Journal of fashion marketing and management
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
International marketing review
61
Cogent business & management
60
Journal of global marketing
59
Journal of marketing research : JMR
59
Qualitative market research : an international journal
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
58
International journal of contemporary hospitality management
54
Journal of retailing
53
Journal of travel and tourism marketing
53
The journal of consumer marketing
53
Business horizons
52
The marketing review
52
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ECONIS (ZBW)
68
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68
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1
Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
Saved in:
2
Examining the effects of brand authenticity and brand identification on consumers' willingness to pay premium
Joshi, Richa
;
Garg, Prerna
;
Kamboj, Shampy
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014340140
Saved in:
3
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
4
Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage
Chan, Terri H.
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
Saved in:
5
Role of brand experience, brand trust and brand love in assessing brand loyalty : a study of fashion jewellery brands among women
Nim, Dheeraj
;
Jaggi, Shamily
;
Gursimranjit Singh
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 200-216
Persistent link: https://www.econbiz.de/10014318190
Saved in:
6
The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
7
Exploring brand humanisation on SNSs : brand personality and its influence on brand partner quality, brand attitude and consumer behavioural engagement
Kwon, Eun Sook
;
Kim, Jooyoung
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 203-229
Persistent link: https://www.econbiz.de/10013256302
Saved in:
8
Influence of post types on Facebook engagement : the moderating roles of brand category and brand internationalisation
Mathupayas Thongmak
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 231-270
Persistent link: https://www.econbiz.de/10014318193
Saved in:
9
Antecedents of brand love leading to purchase intention towards refurbished video game consoles
Kancherla, Akshay
;
George, Jossy P.
;
Godwin, Benny J.
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 286-304
Persistent link: https://www.econbiz.de/10014442601
Saved in:
10
Evaluating the impact of emotional advertisement on customers and its relationship with brand value
Shayegan, Mohammad Javad
;
Keshavarzian, Mohammad
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 350-368
Persistent link: https://www.econbiz.de/10014442627
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