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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Marketing management"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Lehrbuch"
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Marketing management
Brand management
66
Markenführung
66
Consumer behaviour
56
Konsumentenverhalten
56
Internet marketing
51
Online-Marketing
51
Social Web
50
Social web
50
Brand image
48
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Beziehungsmarketing
29
Relationship marketing
29
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20
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Markenartikel
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social media
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Virales Marketing
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brand loyalty
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Marketingmanagement
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purchase intention
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El-Deeb, Sara
1
Gammoh, Bashar S.
1
Jeong, Hyun Ju
1
Jin, Seunga Venus
1
Kim, Jihye
1
Mathupayas Thongmak
1
Muqaddam, Aziz
1
Ordanini, Andrea
1
Pham, Phuoc H. M.
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Rubera, Gaia
1
Shayeb, Mirna El
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Vinuales, Gema
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
56
The journal of brand management : an international journal
50
The journal of product & brand management
35
Journal of strategic marketing
27
European journal of marketing : EJM
25
Journal of retailing and consumer services
21
Industrial marketing management : the international journal for industrial and high-tech firms
19
Journal of marketing management : MM
18
Journal of marketing communications
17
Journal of marketing
14
Journal of the Academy of Marketing Science
12
International marketing review
11
The marketing review
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Cogent business & management
9
Journal of promotion management : JPM
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Journal of retailing
9
Business horizons
8
International journal of advertising : the review of marketing communications
8
Journal of global marketing
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Marketing intelligence & planning
8
The journal of business & industrial marketing
8
Asia Pacific journal of marketing and logistics
7
International journal of wine business research : IJWBR
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of promotion management : innovations in planning and applied research
7
International journal of hospitality management
6
International review on public and non-profit marketing
6
Management research review
6
European management journal
5
European research studies
5
International journal of advertising : the quarterly review of marketing communications
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International journal of retail & distribution management
5
Journal of advertising research
5
Journal of fashion marketing and management
5
Journal of internet commerce
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ECONIS (ZBW)
7
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date (oldest first)
1
Influence of post types on Facebook engagement : the moderating roles of brand category and brand internationalisation
Mathupayas Thongmak
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 231-270
Persistent link: https://www.econbiz.de/10014318193
Saved in:
2
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
3
The mediating effect of luxury perception on the relationship between social media marketing and purchase intention of luxury jewellery brands
Shayeb, Mirna El
;
El-Deeb, Sara
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 28-57
Persistent link: https://www.econbiz.de/10014318240
Saved in:
4
"Fame and Envy 2.0" in luxury fashion influencer marketing on Instagram : comparison between mega-celebrities and micro-celebrities
Jin, Seunga Venus
;
Muqaddam, Aziz
- In:
International journal of internet marketing and …
15
(
2021
)
2
,
pp. 176-200
Persistent link: https://www.econbiz.de/10012512743
Saved in:
5
Comparing blogs with print ads for corporate branding : the role of source credibility
Vinuales, Gema
;
Sheinin, Daniel A.
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 168-183
Persistent link: https://www.econbiz.de/10012252814
Saved in:
6
Characteristics of social-media marketing strategy and customer-based brand equity outcomes : a conceptual model
Pham, Phuoc H. M.
;
Gammoh, Bashar S.
- In:
International journal of internet marketing and …
9
(
2015
)
4
,
pp. 321-337
Persistent link: https://www.econbiz.de/10011497492
Saved in:
7
Do resources mediate the relationships between the internet and performance in the marketing domain? : testing the role of customer orientation and brand equity
Ordanini, Andrea
;
Rubera, Gaia
- In:
International journal of internet marketing and …
4
(
2007
)
1
,
pp. 4-25
Persistent link: https://www.econbiz.de/10003560099
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