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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Personalisierung"
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Personalisierung
E-commerce
48
Electronic Commerce
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Internet marketing
30
Online-Marketing
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Consumer behaviour
27
Konsumentenverhalten
27
Online retailing
21
Online-Handel
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Beziehungsmarketing
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e-commerce
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Confidence
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Social Web
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Internet
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KMU
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SME
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Viral marketing
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Virales Marketing
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social media
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Advertising effects
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trust
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Advertising
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Brand management
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International journal of internet marketing and advertising : IJIMA
Electronic commerce research
12
Information systems research : ISR
12
International journal of business information systems : IJBIS
11
Journal of management information systems : JMIS
9
Lecture notes in business information processing : LNBIP
6
Electronic markets : the international journal on networked business
5
European journal of operational research : EJOR
5
Information systems and e-business management : ISeB
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Journal of business research : JBR
4
Journal of organizational computing and electronic commerce
4
Journal of retailing
4
Journal of retailing and consumer services
4
Journal of revenue and pricing management
4
Lecture notes in computer science
4
The power of one : gaining business value from personalization technologies
4
Decision support systems : DSS ; the international journal
3
Electronic commerce research and applications
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of electronic commerce research : JECR
3
Journal of internet commerce
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MIS quarterly
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Research
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Springer eBook Collection
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SpringerLink / Bücher
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Business horizons
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Diskussionsbeiträge / Institut für Volkswirtschaftslehre, Universität der Bundeswehr München
2
European journal of marketing
2
Forum Marketing
2
IEEE transactions on engineering management : EM
2
INFORMS journal on computing : JOC
2
Information technology and management
2
International journal of contemporary hospitality management
2
International journal of electronic commerce : IJEC
2
International journal of production economics
2
Internet policy review : journal on internet regulation
2
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of service management
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Analysing the interrelationship between online reviews and sales : the role of review length and sentiment index in electronic markets
Aggarwal, Anu Gupta
;
Aakash
- In:
International journal of internet marketing and …
14
(
2020
)
4
,
pp. 361-376
Persistent link: https://www.econbiz.de/10012512662
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2
Self-authored interest profiles for personalised recommendations
Binns, Reuben
- In:
International journal of internet marketing and …
10
(
2016
)
3
,
pp. 207-222
Persistent link: https://www.econbiz.de/10011665140
Saved in:
3
Combining multiple influence strategies to increase consumer compliance
Kaptein, Maurits
;
Duplinsky, Steven
- In:
International journal of internet marketing and …
8
(
2013
)
1
,
pp. 32-53
Persistent link: https://www.econbiz.de/10010242185
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