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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Relationship marketing"
~subject:"Viral marketing"
~type_genre:"Article in journal"
~type_genre:"Collection of articles written by one author"
~type_genre:"Handbuch"
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Relationship marketing
Viral marketing
Social Web
145
Social web
145
Internet marketing
111
Online-Marketing
111
Consumer behaviour
94
Konsumentenverhalten
94
social media
53
Brand management
49
Markenführung
49
Virales Marketing
40
Beziehungsmarketing
35
Brand image
29
Markenimage
29
Advertising effects
26
Werbewirkung
26
Advertising
21
Werbung
21
Online retailing
17
Online-Handel
17
Facebook
16
Marketing management
16
Marketingmanagement
16
Social network
14
Soziales Netzwerk
14
electronic word-of-mouth
12
social media marketing
11
Brand
10
E-commerce
10
Electronic Commerce
10
Markenartikel
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Media usage
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10
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consumer behaviour
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advertising
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Internet
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Article in journal
Collection of articles written by one author
Handbuch
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69
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69
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Bao, Tong
2
Ha, Louisa
2
Abuljadail, Mohammad
1
Agrebi, Meriem
1
Ahn, Joong-Ho
1
Aksoy, Nilsah Cavdar
1
Al-Karaghouli, Wafi
1
Al-Mamun, Abdullah
1
Alan, Alev Kocak
1
Alboqami, Hassan
1
Alvandi, Mohsen
1
Annamalai, Balamurugan
1
Ansari, Azarnoush
1
Antoniadis, Ioannis
1
Armelini, Guillermo
1
Assimakopoulos, Costas
1
Babakus, Emin
1
Baek, Hyunmi
1
Baeshen, Yasser
1
Balakrishnan, Janarthanan
1
Balasubramanian, Senthil Arasu
1
Barretta, Paul G.
1
Barrichello, Alcides
1
Boistel, Philippe
1
Brandtweiner, Roman
1
Brünink, Leonine A.
1
Bélanger, Charles H.
1
Bình Nghiêm-Phú
1
Chan, Terri H.
1
Chandon, Jean Louis
1
Chang, Tung-Lung Steven
1
Chay Yau Choon
1
Cheng, Robin
1
Dagistanli, Hayri Sinan
1
Dahka, Zohreh Yousefi
1
Dangi, Hamendra Kumar
1
De Cicco, Roberta
1
Decker, Reinhold
1
Deshwal, Pankaj
1
Dimitriadis, Sergios
1
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
176
Journal of retailing and consumer services
95
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
57
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
48
Journal of marketing communications
47
The journal of product & brand management
43
Industrial marketing management : the international journal for industrial and high-tech firms
42
International journal of hospitality management
39
Tourism management : research, policies, practice
38
Information systems research : ISR
37
Journal of marketing
34
International journal of electronic marketing and retailing : IJEMR
33
Journal of management information systems : JMIS
33
Technological forecasting & social change : an international journal
33
Psychology & marketing
31
Business horizons
29
Journal of promotion management : innovations in planning and applied research
29
Journal of strategic marketing
29
International journal of advertising : the review of marketing communications
28
Journal of electronic commerce research : JECR
28
Electronic commerce research
27
Journal of marketing management : MM
27
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
27
The journal of brand management : an international journal
27
Journal of internet commerce
26
International journal of business information systems : IJBIS
23
The journal of services marketing
23
Journal of the Academy of Marketing Science
22
Marketing intelligence & planning
22
International journal of advertising : the quarterly review of marketing communications
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Journal of hospitality marketing & management
21
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
21
International journal of contemporary hospitality management
20
International journal of technology marketing : IJTMkt
20
Cogent business & management
19
International journal of consumer studies
19
Journal of marketing management : JMM ; journal of the Academy of Marketing
19
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ECONIS (ZBW)
69
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1
Investigating the effects of interaction satisfaction and interaction immersion in social media on customer value creation
Shaykhzade, Fooziye
;
Alvandi, Mohsen
- In:
International journal of internet marketing and …
14
(
2020
)
3
,
pp. 258-274
Persistent link: https://www.econbiz.de/10012284808
Saved in:
2
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
3
Gen-Z social electronic word of mouth communication and mediating role of contents quality and sources : PLS-SEM path modelling
Kumar, Manoj
;
Mamgain, Pradeep
;
Singh, Krishna Pratap
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 122-145
Persistent link: https://www.econbiz.de/10014340167
Saved in:
4
Purchasing intentions and digital influencers
Laroutis, Dimitri
;
Boistel, Philippe
;
Zaman, Mustafeed
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 172-191
Persistent link: https://www.econbiz.de/10014340169
Saved in:
5
Customer engagement : a systematic review and future research agenda
Kaur, Gurveen
;
Deshwal, Pankaj
;
Dangi, Hamendra Kumar
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 148-180
Persistent link: https://www.econbiz.de/10014318250
Saved in:
6
Research about persuasive effects of social media influencers as online opinion leaders 1990-2020 : a review
Ha, Louisa
;
Yang, Yang
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 220-241
Persistent link: https://www.econbiz.de/10014318260
Saved in:
7
Modelling the impact of social media marketing for apparel brands : evidence from India
Gupta, Amit
;
Srivastava, Vibhava
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 242-262
Persistent link: https://www.econbiz.de/10014318339
Saved in:
8
Content marketing towards customer value creation
Repovienė, Rūta
;
Pažėraitė, Aušra
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 263-285
Persistent link: https://www.econbiz.de/10014318342
Saved in:
9
Social media marketing and restaurant purchase intention : do online brand community identification and gender matter
Ibrahim, Blend
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 286-309
Persistent link: https://www.econbiz.de/10014318345
Saved in:
10
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
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