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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"Social web"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Handbuch"
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Search: subject:"Customer relationship management"
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Social web
Beziehungsmarketing
65
Relationship marketing
65
Consumer behaviour
44
Konsumentenverhalten
44
Internet marketing
38
Online-Marketing
38
Social Web
35
Brand management
27
Markenführung
27
Brand image
18
Markenimage
18
Customer satisfaction
17
Kundenzufriedenheit
17
E-commerce
16
Electronic Commerce
16
Online retailing
15
Online-Handel
15
social media
13
Brand
10
Markenartikel
10
Viral marketing
9
Virales Marketing
9
Brand loyalty
8
Markentreue
8
Advertising effects
7
Internet
7
Marketing management
7
Marketingmanagement
7
Website
7
Werbewirkung
7
Confidence
6
Vertrauen
6
brand loyalty
6
e-commerce
6
Advertising
4
Customer integration
4
Dienstleistungsqualität
4
Kundenintegration
4
Service quality
4
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35
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Aufsatz in Zeitschrift
Handbuch
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35
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English
35
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Abuljadail, Mohammad
1
Agrebi, Meriem
1
Alvandi, Mohsen
1
Annamalai, Balamurugan
1
Ansari, Azarnoush
1
Antoniadis, Ioannis
1
Assimakopoulos, Costas
1
Babakus, Emin
1
Bao, Tong
1
Barretta, Paul G.
1
Barrichello, Alcides
1
Brandtweiner, Roman
1
Brünink, Leonine A.
1
Bình Nghiêm-Phú
1
Chan, Terri H.
1
Chandon, Jean Louis
1
Cheng, Robin
1
Dangi, Hamendra Kumar
1
Deshwal, Pankaj
1
Dimitriadis, Sergios
1
Efthymios, Constantinides,
1
Ellonen, Hanna-Kaisa
1
Enginkaya, Ebru
1
Firat, A. Fuat
1
Foster, Mary K.
1
Francescucci, Anthony
1
Gambetti, Rossella C.
1
Gammoh, Bashar S.
1
Gautam, Omvir
1
Graffigna, Guendalina
1
Gupta, Amit
1
Ha, Louisa
1
Ho, Ree Chan
1
Ibrahim, Blend
1
Jaitly, Rahul Chander
1
Kaur, Gurveen
1
Kim, Junga
1
Koritos, Christos
1
Krumay, Barbara
1
Kuivalainen, Olli
1
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International journal of internet marketing and advertising : IJIMA
Journal of business research : JBR
92
Journal of retailing and consumer services
64
Industrial marketing management : the international journal for industrial and high-tech firms
36
The journal of product & brand management
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
26
Journal of strategic marketing
24
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
23
The journal of brand management : an international journal
23
Marketing intelligence & planning
20
Business horizons
19
Technological forecasting & social change : an international journal
18
International journal of electronic marketing and retailing : IJEMR
17
Journal of internet commerce
17
Journal of promotion management : innovations in planning and applied research
17
The journal of services marketing
16
Journal of marketing communications
15
Journal of service management
15
International journal of business information systems : IJBIS
14
Journal of marketing
14
Asia Pacific journal of marketing and logistics
13
International journal of electronic customer relationship management : IJECRM
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Journal of the Academy of Marketing Science
13
Cogent business & management
12
International journal of e-business research : an official publication of the Information Resources Management Association
12
Journal of hospitality marketing & management
12
Psychology & marketing
12
Tourism management : research, policies, practice
12
Journal of electronic commerce research : JECR
11
International journal of electronic commerce : IJEC
10
International journal of hospitality management
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
International journal of technology marketing : IJTMkt
10
Journal of customer behaviour
10
Journal of global marketing
10
The journal of business & industrial marketing
10
The service industries journal
10
Journal of fashion marketing and management
9
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ECONIS (ZBW)
35
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1
Customer engagement : a systematic review and future research agenda
Kaur, Gurveen
;
Deshwal, Pankaj
;
Dangi, Hamendra Kumar
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 148-180
Persistent link: https://www.econbiz.de/10014318250
Saved in:
2
Modelling the impact of social media marketing for apparel brands : evidence from India
Gupta, Amit
;
Srivastava, Vibhava
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 242-262
Persistent link: https://www.econbiz.de/10014318339
Saved in:
3
Content marketing towards customer value creation
Repovienė, Rūta
;
Pažėraitė, Aušra
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 263-285
Persistent link: https://www.econbiz.de/10014318342
Saved in:
4
Social media marketing and restaurant purchase intention : do online brand community identification and gender matter
Ibrahim, Blend
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 286-309
Persistent link: https://www.econbiz.de/10014318345
Saved in:
5
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
6
Customers' perspectives on marketing mix elements in social media-based purchases
Bình Nghiêm-Phú
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 81-97
Persistent link: https://www.econbiz.de/10013041201
Saved in:
7
Innovation from virtual brand community members may only be virtually effective
Barretta, Paul G.
;
Firat, A. Fuat
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 186-202
Persistent link: https://www.econbiz.de/10013041216
Saved in:
8
The impact of social media marketing activities on student desires : analysing the mediating role of brand identity, perceived value, and satisfaction
Mohseni, Mohammad Zia
;
Titkanloo, Saeed Jafari
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 271-296
Persistent link: https://www.econbiz.de/10013256309
Saved in:
9
Customer satisfaction and loyalty with corporate multi-brand websites in an era of social media and misinformation
Agrebi, Meriem
;
Chandon, Jean Louis
;
Zaichkowsky, …
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 394-421
Persistent link: https://www.econbiz.de/10013256327
Saved in:
10
Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage
Chan, Terri H.
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
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