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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
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International journal of internet marketing and advertising : IJIMA
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A two-path model on the effects of positivity and empathy reflected by online reviews : a choice mechanism perspective
Wang, Xuehua
;
Chow, Cheris W. C.
;
Yang, Zhilin
- In:
International journal of internet marketing and …
7
(
2012
)
3
,
pp. 260-277
Persistent link: https://www.econbiz.de/10009576336
Saved in:
2
A two-path model on the effects of positivity and empathy reflected by online reviews : a choice mechanism perspective
Wang, Xuehua
;
Chow, Cheris W. C.
;
Yang, Zhilin
- In:
International journal of internet marketing and …
7
(
2012
)
3
,
pp. 260-277
Persistent link: https://www.econbiz.de/10010002961
Saved in:
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