A two-path model on the effects of positivity and empathy reflected by online reviews : a choice mechanism perspective
Year of publication: |
2012
|
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Authors: | Wang, Xuehua ; Chow, Cheris W. C. ; Yang, Zhilin |
Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 7.2012, 3, p. 260-277
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Subject: | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour |
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