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~isPartOf:"International journal of internet marketing and advertising : IJIMA"
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Social Web
10
Social web
10
Consumer behaviour
8
Konsumentenverhalten
8
Internet marketing
7
Online-Marketing
7
social networking sites
6
Social network
5
Soziales Netzwerk
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3
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attitudes
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social media
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Antoniadis, Ioannis
2
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Ben Mimoun, Mohammed Slim
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Bình Nghiêm-Phú
1
Gangadharbatla, Harsha
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Gong, Wen
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Gunta, Srinivas
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Jayasimha, K. R.
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Kapoor, Payal S.
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Kim, Jooyoung
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Koukoulis, Ioannis
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Kumarashvari Subramaniam
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Nair, T. R. Gopalakrishnan
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Paltsoglou, Symeon
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Rita, Paulo
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Sadh, Ashish
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International journal of internet marketing and advertising : IJIMA
Online Information Review
19
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
18
Journal of Research in Interactive Marketing
16
Journal of business research : JBR
13
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
Strategic Direction
11
Technological forecasting & social change : an international journal
11
International journal of business information systems : IJBIS
10
MPRA Paper
9
International journal of e-business research : an official publication of the Information Resources Management Association
7
International journal of hospitality management
7
Journal of management information systems : JMIS
7
American Journal of Business
6
Global Knowledge, Memory and Communication
6
Journal of Documentation
6
Journal of retailing and consumer services
6
Information systems research : ISR
5
Journal of Hospitality and Tourism Technology
5
Journal of internet commerce
5
Electronic markets : the international journal on networked business
4
International Journal of Cyber Behavior, Psychology and Learning (IJCBPL)
4
International Journal of Virtual Communities and Social Networking (IJVCSN)
4
International journal of business and globalisation : IJBG
4
International journal of technology marketing : IJTMkt
4
Journal of Organizational and End User Computing (JOEUC)
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of marketing management : MM
4
Journal of travel and tourism marketing
4
Management Research Review
4
Psychology & marketing
4
Aslib Proceedings
3
Business & Information Systems Engineering
3
Business Horizons
3
Business horizons
3
Corporate Communications: An International Journal
3
Data Technologies and Applications
3
EERI Research Paper Series
3
European management journal
3
Human Resource Management International Digest
3
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ECONIS (ZBW)
10
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1
Customers' perspectives on marketing mix elements in social media-based purchases
Bình Nghiêm-Phú
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 81-97
Persistent link: https://www.econbiz.de/10013041201
Saved in:
2
Exploring brand humanisation on SNSs : brand personality and its influence on brand partner quality, brand attitude and consumer behavioural engagement
Kwon, Eun Sook
;
Kim, Jooyoung
- In:
International journal of internet marketing and …
16
(
2022
)
3
,
pp. 203-229
Persistent link: https://www.econbiz.de/10013256302
Saved in:
3
Engagement and reactions of brand posts on brand fan pages in Facebook : an investigation of brand posts' characteristics
Antoniadis, Ioannis
;
Assimakopoulos, Costas
; …
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 352-367
Persistent link: https://www.econbiz.de/10012670664
Saved in:
4
Users' brand page participation : a new construct to measure participation on
social
networking
sites
Langaro, Daniela
;
Salgueiro, Maria de Fátima
;
Rita, Paulo
- In:
International journal of internet marketing and …
14
(
2020
)
2
,
pp. 135-151
Persistent link: https://www.econbiz.de/10012252807
Saved in:
5
eWOM via
social
networking
site : source versus message credibility
Kapoor, Payal S.
;
Jayasimha, K. R.
;
Sadh, Ashish
; …
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 19-47
Persistent link: https://www.econbiz.de/10012199986
Saved in:
6
Consumer social orientation-based personality and social media use : an exploration among young US consumers
Bailey, Ainsworth Anthony
;
Ben Mimoun, Mohammed Slim
- In:
International journal of internet marketing and …
10
(
2016
)
1/2
,
pp. 1-27
Persistent link: https://www.econbiz.de/10011581498
Saved in:
7
Attitudes of college students towards online advertisement in
social
networking
sites : a structural equation modelling approach
Antoniadis, Ioannis
;
Assimakopoulos, Costas
;
Koukoulis, …
- In:
International journal of internet marketing and …
13
(
2019
)
2
,
pp. 137-154
Persistent link: https://www.econbiz.de/10012105485
Saved in:
8
Transitions in marketing communications from traditional architectures to social network patterns
Kumarashvari Subramaniam
;
Nair, T. R. Gopalakrishnan
- In:
International journal of internet marketing and …
8
(
2013
)
2
,
pp. 69-85
Persistent link: https://www.econbiz.de/10010394722
Saved in:
9
Propagation of user-generated content online
Gangadharbatla, Harsha
;
Valafar, Masoud
- In:
International journal of internet marketing and …
11
(
2017
)
3
,
pp. 218-232
Persistent link: https://www.econbiz.de/10011844775
Saved in:
10
Factors influencing perceptions toward
social
networking
websites in China
Gong, Wen
- In:
International journal of internet marketing and …
8
(
2013
)
1
,
pp. 54-68
Persistent link: https://www.econbiz.de/10010242183
Saved in:
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