eWOM via social networking site : source versus message credibility
Year of publication: |
2020
|
---|---|
Authors: | Kapoor, Payal S. ; Jayasimha, K. R. ; Sadh, Ashish ; Gunta, Srinivas |
Published in: |
International journal of internet marketing and advertising : IJIMA. - Geneva : Inderscience Enterprises Limited, ISSN 1741-8100, ZDB-ID 2145038-9. - Vol. 14.2020, 1, p. 19-47
|
Subject: | social networking site | electronic word of mouth | eWOM | source credibility | message credibility | Social Web | Social web | Virales Marketing | Viral marketing | Glaubwürdigkeit | Credibility | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour |
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