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~isPartOf:"International journal of leisure and tourism marketing : IJLTM"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Australien"
~subject:"Customer satisfaction"
~subject:"Hotel industry"
~subject:"Online reviews"
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Search: subject_exact:"Empfehlungsmarketing"
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Australien
Customer satisfaction
Hotel industry
Online reviews
Viral marketing
301
Virales Marketing
301
Consumer behaviour
223
Konsumentenverhalten
223
Social Web
127
Social web
127
Internet marketing
118
Online-Marketing
118
Online retailing
77
Online-Handel
77
Beziehungsmarketing
72
Relationship marketing
72
Kundenzufriedenheit
63
Dienstleistungsqualität
46
Service quality
46
Word-of-mouth
35
Brand image
34
Markenimage
34
Brand management
33
Markenführung
33
E-commerce
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Electronic Commerce
29
Social media
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eWOM
26
Beschwerdemanagement
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Complaint management
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Customer integration
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Emotion
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Kundenintegration
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Personalisierung
20
Personalization
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Brand
19
Confidence
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Vertrauen
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Word of mouth
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Markenartikel
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Balaji, M. S.
3
Chatzipanagiotou, Kalliopi
2
Hutzinger, Clemens
2
Lassar, Walfried M.
2
Roy, Sanjit
2
Ruiz Mafe, Carla
2
Salo, Jari
2
Taheri, Babak
2
Wang, Fang
2
Weitzl, Wolfgang
2
Abbasi, Amir Zaib
1
Akbari, Mohsen
1
Al-Refaie, Abbas
1
Alatalo, Sari
1
Alzate, Miriam
1
Amankwa, Eric
1
Amoako, Richard
1
Ampadu, Seth
1
Anker, Thomas Boysen
1
Antwi, Collins Opoku
1
Appiah, Dominic
1
Arce-Urriza, Marta
1
Arruda, Carolina
1
Audrain-Pontevia, Anne-Françoise
1
Azer, Jaylan
1
Bagherzadeh, Ramin
1
Bai, Yanzhuang
1
Baratz, Guy
1
Barros, Lucia Salmonson Guimarães
1
Barta, Sergio
1
Baumann, Chris
1
Beheshti, Hooshang M.
1
Benkenstein, Martin
1
Bergey, Paul K.
1
Bhatnagar, Amit
1
Bigné Alcañiz, J. Enrique
1
Biraglia, Alessandro
1
Bizarrias, Flávio Santino
1
Botelho, Miguel
1
Butori, Raphaëlle
1
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International journal of leisure and tourism marketing : IJLTM
Journal of business research : JBR
Journal of retailing and consumer services
International journal of hospitality management
69
Tourism management : research, policies, practice
38
International journal of contemporary hospitality management
30
Journal of hospitality marketing & management
28
Journal of travel and tourism marketing
20
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
14
Psychology & marketing
14
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
Tourism management perspectives : TMP
12
Cogent business & management
11
The journal of services marketing
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Journal of electronic commerce research : JECR
9
Service business
9
Asia Pacific journal of marketing and logistics
7
The TQM journal : the international review of organizational improvement
7
The service industries journal
7
Electronic commerce research
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of service management
6
Services marketing quarterly
6
Tourism analysis : an interdisciplinary tourism & hospitality journal
6
European journal of marketing : EJM
5
International journal of electronic marketing and retailing : IJEMR
5
Journal of hospitality and tourism insights
5
Journal of retailing
5
Journal of strategic marketing
5
Journal of vacation marketing
5
Journal of vacation marketing : an international journal
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of retail and distribution management
4
International journal of services and operations management
4
International journal of technology marketing : IJTMkt
4
Journal of global marketing
4
Journal of marketing communications
4
Journal of marketing management : MM
4
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ECONIS (ZBW)
85
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85
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1
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
2
Feeling warm or skeptical? : an investigation into the effects of incentivized eWOM programs on customers' eWOM sharing intentions
Chen, Ruolan
;
Yuan, Ruizhi
;
Huang, Bo
;
Liu, Martin J.
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383091
Saved in:
3
Role of downward versus upward social comparison in service recovery : testing a mediated moderation model with two empirical studies
Chen, Ke
;
Zhan, Wu
;
Sharma, Piyush
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014372531
Saved in:
4
Examining the impact of service robot communication styles on customer intimacy following service failure
Park, Junsung
;
Yoo, Joon Woo
;
Cho, Youngju
;
Park, Heejun
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014372639
Saved in:
5
Coping, rumination, and electronic word-of-mouth : segmenting consumer responses to service failure via fuzzy clustering
Gonnon, Martin
;
Taheri, Babak
;
Disegna, Marta
;
Prayag, …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014380316
Saved in:
6
Do online peer reviews stimulate diners' continued log-in behavior : investigating the role of emotions in the O2O meal delivery apps context
Shah, Adnan Muhammad
;
Abbasi, Amir Zaib
;
Yan, Xiangbin
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014251981
Saved in:
7
Memorable customer experiences and autobiographical memories : from service experience to word of mouth
Moliner-Tena, Miguel A.
;
Monferrer-Tirado, Diego
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253530
Saved in:
8
Service failures in times of crisis : an analysis of eWOM emotionality
Gerrath, Maximilian H. E. E.
;
Mafael, Alexander
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468762
Saved in:
9
Role of gender in the creation and persuasiveness of online reviews
Ravula, Prashanth
;
Bhatnagar, Amit
;
Gauri, Dinesh Kumar
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468819
Saved in:
10
Consumer-driven racial stigmatization : the moderating role of race in online consumer-to-consumer reviews
Azer, Jaylan
;
Anker, Thomas Boysen
;
Taheri, Babak
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014227809
Saved in:
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