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~isPartOf:"International journal of management practice : IJMP"
~person:"Ahuja, Vandana"
~person:"Ghose, Anindya"
~person:"Skiera, Bernd"
~person:"Smith, Katherine Taken"
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Ahuja, Vandana
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International journal of management practice : IJMP
Information systems research : ISR
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Services marketing quarterly
4
Improving decision making in real-time bidding
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
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International journal of internet marketing and advertising : IJIMA
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of internet commerce
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Journal of marketing research
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Journal of strategic marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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NET Institute Working Paper
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Bank-Praktiker : rechtssicher, revisionsfest, risikogerecht
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Business horizons
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Electronic commerce research and applications
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Interfaces : the INFORMS journal on the practice of operations research
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International journal of business and economics
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International journal of information technology and management : IJITM
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International journal of logistics economics and globalisation
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International journal of sport management and marketing : IJSMM
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Journal of creating value
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Journal of international consumer marketing
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Journal of management information systems : JMIS
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Journal of marketing
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Journal of retailing
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Journal of targeting, measurement and analysis for marketing
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Kreditwirtschaftliche Vertriebsstrategien : [BSL Bankseminar Lüneburg ; 13. Norddeutscher Bankentag]
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Leitfaden Online-Marketing ; [Bd. 1]
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MIT sloan management review
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Management information systems : mis quarterly
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Marketing : value creation or value destruction?
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Marketing letters : a journal of research in marketing
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Metamorphosis : a journal of management research
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Oxford higher education
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Rotman School of Management Working Paper
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Schmalenbach business review : sbr
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Strategic e-commerce systems and tools for competing in the digital marketplace
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Social media marketing and the world of fashion : identification of determinants for building consumer brand relationship and shaping consumer brand perception
Singhal, Virtika
;
Ahuja, Vandana
- In:
International journal of management practice : IJMP
16
(
2023
)
2
,
pp. 186-211
Persistent link: https://www.econbiz.de/10014315855
Saved in:
2
Generation of trust using social networking sites : a comparative analysis of online apparel brands across social media platforms
Sharma, Radhika
;
Alavi, Shirin
;
Ahuja, Vandana
- In:
International journal of management practice : IJMP
12
(
2019
)
4
,
pp. 405-425
Persistent link: https://www.econbiz.de/10012140323
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