Social media marketing and the world of fashion : identification of determinants for building consumer brand relationship and shaping consumer brand perception
Virtika Singhal, Vandana Ahuja
| Year of publication: |
2023
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|---|---|
| Authors: | Singhal, Virtika ; Ahuja, Vandana |
| Published in: |
International journal of management practice : IJMP. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-8143, ZDB-ID 2170808-3. - Vol. 16.2023, 2, p. 186-211
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| Subject: | social media | social media marketing | fashion industry | consumer brand relationship | consumer brand perception | Online-Marketing | Internet marketing | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Mode | Fashion | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJMP.2023.129209 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014315855