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~isPartOf:"International journal of management practice : IJMP"
~subject:"Internet marketing"
~subject:"Online-Handel"
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International journal of management practice : IJMP
Journal of fashion marketing and management
24
Journal of retailing and consumer services
24
Journal of business research : JBR
12
Journal of global fashion marketing : JGfM
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Cogent business & management
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International journal of electronic marketing and retailing : IJEMR
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The international review of retail, distribution and consumer research
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Asia Pacific journal of marketing and logistics
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The journal of brand management : an international journal
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Digital Transformation for Fashion and Luxury Brands : Theory and Practice
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European journal of international management : EJIM
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International journal of advertising : the review of marketing communications
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International journal of business and globalisation : IJBG
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International journal of consumer studies
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International journal of internet marketing and advertising : IJIMA
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Journal of marketing theory and practice : JMTP
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Journal of promotion management : innovations in planning and applied research
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Young consumers : insight and ideas for responsible marketers
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Advanced digital marketing strategies in a data-driven era
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Building corporate identity, image and reputation in the digital era
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Business Analytics
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Electronic markets : EM ; the international journal of electronic commerce and business media
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European management journal
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Innovatives Markenmanagement
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International journal of electronic commerce : IJEC
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Journal of Asian finance, economics and business : JAFEB
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Journal of Fashion Marketing and Management
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Journal of Fashion Marketing and Management: An International Journal
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Journal of Islamic marketing
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Journal of advertising research
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Journal of global marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Modelling drivers and outcomes of
fashion
and apparel social media brand communities engagement
Munjal, Priyanka
;
Shanker, Ravi
;
Gupta, Ashish
; …
- In:
International journal of management practice : IJMP
16
(
2023
)
1
,
pp. 59-88
Persistent link: https://www.econbiz.de/10014315777
Saved in:
2
Social media marketing and the world of
fashion
: identification of determinants for building consumer brand relationship and shaping consumer brand perception
Singhal, Virtika
;
Ahuja, Vandana
- In:
International journal of management practice : IJMP
16
(
2023
)
2
,
pp. 186-211
Persistent link: https://www.econbiz.de/10014315855
Saved in:
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