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~isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
~isPartOf:"Journal of Business Research"
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Hruschka, Harald
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Baumgartner, Bernhard
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International journal of market research : JMRS ; the journal of the Market Research Society
Journal of Business Research
Journal of business economics : JBE
Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
32
European journal of operational research : EJOR
10
European Journal of Operational Research
9
OR spectrum : quantitative approaches in management
9
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
8
Journal of forecasting
5
Marketing : ZFP ; journal of research and management
5
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : Zfbf
5
Marketing : journal of research and management
4
University of Regensburg Working Papers in Business, Economics and Management Information Systems
4
Journal für Betriebswirtschaft : management review quarterly
3
Reihe Wirtschaftswissenschaften
3
Review of managerial science : RMS
3
Review of marketing science
3
Wirtschaftsuniversität Wien - Forschungsbezogene elektronische Publikationen
3
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
2
Forschungsbericht / Institut für Höhere Studien und Wissenschaftliche Forschung, Wien
2
Goethe-Universität Frankfurt am Main - FACHBEREICH WirtschaftswissenschaftenAbteilung Marketing: Publikationen
2
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
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Journal of Business Economics
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Journal of Forecasting
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OR-Spektrum : quantitative approaches in management
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Operations-Research-Spektrum : Zeitschrift der Gesellschaft für Operations Research
2
Schmalenbach Business Review (sbr)
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Schmalenbach business review : sbr
2
Arbeitspapiere der absatzwirtschaftlichen Institute der Wirtschaftsuniversität Wien
1
Computational Statistics
1
Econometrics of short and unreliable time series
1
European Journal of Operational Research ; 114 (1999) 346-353
1
Handbook of marketing decision models
1
Innovationen im sektoralen Marketing : Festschrift zum 60. Geburtstag von Fritz Scheuch ; mit 15 Tabellen
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Markenartikel : das Magazin für Markenführung
1
Marketing Letters ; 9:4 (1998): 337–347
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Marketing Management
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1
Endogeneity of marketing variables in multicategory choice models
Hruschka, Harald
- In:
Journal of business economics : JBE
94
(
2024
)
4
,
pp. 639-657
Persistent link: https://www.econbiz.de/10014546938
Saved in:
2
Analyzing browsing across websites by machine learning methods
Falke, Andreas
;
Hruschka, Harald
- In:
Journal of business economics : JBE
92
(
2022
)
5
,
pp. 829-852
Persistent link: https://www.econbiz.de/10013438873
Saved in:
3
Resource allocation procedures for unknown sales response functions with additive disturbances
Gahler, Daniel
;
Hruschka, Harald
- In:
Journal of business economics : JBE
92
(
2022
)
6
,
pp. 997-1034
Persistent link: https://www.econbiz.de/10013438888
Saved in:
4
"Advanced data analysis techniques with marketing applications" : editorial
Paetz, Friederike
;
Steiner, Winfried J.
;
Hruschka, Harald
- In:
Journal of business economics : JBE
92
(
2022
)
4
,
pp. 557–561
Persistent link: https://www.econbiz.de/10013438850
Saved in:
5
Special issue: advanced data analysis techniques with marketing applications
Paetz, Friederike
(
ed.
);
Steiner, Winfried J.
(
ed.
); …
-
2022
Persistent link: https://www.econbiz.de/10013438860
Saved in:
6
Analyzing the dependences of multi-category purchases on interactions of marketing variables
Hruschka, Harald
- In:
Journal of business economics : JBE
87
(
2017
)
3
,
pp. 295-313
Persistent link: https://www.econbiz.de/10011707331
Saved in:
7
Special issue: Looking across product categories in marketing science
Hruschka, Harald
(
ed.
);
Reutterer, Thomas
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011707277
Saved in:
8
Profit implications of estimation methods for the allocation of marketing resources
Werkmeister, Marc
;
Hruschka, Harald
- In:
Journal of business economics : JBE
84
(
2014
)
2
,
pp. 233-249
Persistent link: https://www.econbiz.de/10010246805
Saved in:
9
Wirkungsmessung und Allokation von Katalogen in Versandhandel und Direktmarketing : Katalogversand an Sammelbesteller
Hruschka, Harald
;
Baumgartner, Bernhard
;
Semmler, Michael
- In:
Journal of business economics : JBE
73
(
2003
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10001727712
Saved in:
10
Genetic Algorithms for product design: How well do they really work?
Steiner, Winfried
;
Hruschka, Harald
- In:
International journal of market research : JMRS ; the …
45
(
2003
)
2
,
pp. 229-240
Persistent link: https://www.econbiz.de/10006694656
Saved in:
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