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~isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
~language:"eng"
~language:"lit"
~language:"spa"
~subject:"Brand"
~type_genre:"Article in journal"
~type_genre:"Bibliographie enthalten"
~type_genre:"Book section"
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Brand
Consumer behaviour
104
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104
Market research
100
Marktforschung
100
Brand management
39
Markenführung
39
Social Web
38
Social web
38
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37
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31
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Romaniuk, Jenni
4
Barnham, Chris
3
Anderson, Katherine
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Areni, Charles Scott
1
Arthur, Jeannie
1
Banelis, Melissa
1
Bang, Nguyen
1
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1
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International journal of market research : JMRS ; the journal of the Market Research Society
Journal of business research : JBR
283
The journal of brand management : an international journal
283
The journal of product & brand management
199
Journal of retailing and consumer services
167
Psychology & marketing
77
European journal of marketing : EJM
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
Asia Pacific journal of marketing and logistics
46
Journal of marketing
44
Marketing letters : a journal of research in marketing
41
Journal of advertising research
39
Journal of strategic marketing
39
Marketing intelligence & planning
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
The journal of consumer marketing
38
Journal of fashion marketing and management
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing communications
35
International journal of hospitality management
33
Business horizons
31
Journal of international consumer marketing
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
31
Industrial marketing management : the international journal for industrial and high-tech firms
30
Journal of the Academy of Marketing Science
30
Journal of marketing management : MM
29
Journal of promotion management : JPM
29
European journal of marketing
28
International journal of advertising : the quarterly review of marketing communications
28
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
28
International journal of consumer studies
26
Journal of retailing
26
International marketing review
25
Journal of global marketing
25
Journal of promotion management : innovations in planning and applied research
25
The IUP journal of brand management : IJBRM
25
Cogent business & management
24
Journal of international marketing
23
International journal of advertising : the review of marketing communications
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
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ECONIS (ZBW)
31
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1
Does an expanded brand user base of co-branded advertising help ad-memorability?
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
4
,
pp. 366-379
Persistent link: https://www.econbiz.de/10011919262
Saved in:
2
Investigating Brand Verbal Fluency : when known brands do not come to mind
Lambert-Pandraud, Raphaëlle
;
Laurent, Gilles
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 304-315
Persistent link: https://www.econbiz.de/10011887360
Saved in:
3
Investigating political brand reputation with qualitative projective techniques from the perspective of young adults
Pich, Christopher
;
Guja Armannsdottir
;
Spry, Louise
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
2
,
pp. 198-213
Persistent link: https://www.econbiz.de/10011887284
Saved in:
4
How the linguistic characteristics of a brand name can affect its luxury appeal
Pathak, Abhishek
;
Calvert, Gemma
;
Lim, Elison A. C.
- In:
International journal of market research : JMRS ; the …
59
(
2017
)
5
,
pp. 567-600
Persistent link: https://www.econbiz.de/10011833805
Saved in:
5
The impact of word of mouth on intention to purchase currently used and other brands
East, Robert
;
Romaniuk, Jenni
;
Chawdhary, Rahul
; …
- In:
International journal of market research : JMRS ; the …
59
(
2017
)
3
,
pp. 321-334
Persistent link: https://www.econbiz.de/10011742369
Saved in:
6
Internationally mobile students and their brands : insights from diaries
Biraghi, Silvia
- In:
International journal of market research : JMRS ; the …
59
(
2017
)
4
,
pp. 449-469
Persistent link: https://www.econbiz.de/10011796610
Saved in:
7
The benefits of quantifying qualitative brand data : a mixed-method approach for converting free brand associations to a brand equity index
Rahman, Kaleel
;
Areni, Charles Scott
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
3
,
pp. 421-450
Persistent link: https://www.econbiz.de/10011586175
Saved in:
8
Exploring the past behaviour of new brand buyers
Tanusondjaja, Arry
;
Trinh, Giang
;
Romaniuk, Jenni
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
5
,
pp. 733-747
Persistent link: https://www.econbiz.de/10011625929
Saved in:
9
How local/global is your brand? : a technique to assess brand categorisation
Llonch-Andreu, Joan
;
López-Lomelí, Miguel Ángel
; …
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
6
,
pp. 795-813
Persistent link: https://www.econbiz.de/10011645190
Saved in:
10
A new measure of consideration set size : the average number of salient brands
Stocchi, Lara
;
Banelis, Melissa
;
Wright, Malcolm
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
1
,
pp. 79-94
Persistent link: https://www.econbiz.de/10011472554
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