Investigating political brand reputation with qualitative projective techniques from the perspective of young adults
Christopher Pich, Guja Armannsdottir and Louise Spry
| Year of publication: |
March 2018
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|---|---|
| Authors: | Pich, Christopher ; Guja Armannsdottir ; Spry, Louise |
| Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - [London?] : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 60.2018, 2, p. 198-213
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| Subject: | brand image | brand reputation | political brands | qualitative projective techniques | Markenimage | Brand image | Reputation | Qualitative Methode | Qualitative method | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand | Firmenimage | Corporate reputation | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1470785317750817 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011887284