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~isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
~subject:"Financial market"
~subject:"USA"
~type:"article"
~type:"book"
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International journal of market research : JMRS ; the journal of the Market Research Society
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International journal of contemporary hospitality management
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Using graphical statistics to better understand market segmentation solutions
Dolnicar, Sara
;
Leisch, Friedrich
- In:
International journal of market research : JMRS ; the …
56
(
2014
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10010347870
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2
A survey of the challenges and pitfalls of cluster analysis application in market segmentation
Tuma, Michael N.
;
Decker, Reinhold
;
Scholz, Sören W.
- In:
International journal of market research : JMRS ; the …
53
(
2011
)
3
,
pp. 391-414
Persistent link: https://www.econbiz.de/10009160888
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