A survey of the challenges and pitfalls of cluster analysis application in market segmentation
Michael N. Tuma, Reinhold Decker and Sören W. Scholz
| Year of publication: |
2011
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|---|---|
| Authors: | Tuma, Michael N. ; Decker, Reinhold ; Scholz, Sören W. |
| Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - [London?] : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 53.2011, 3, p. 391-414
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| Subject: | Marktsegmentierung | Market segmentation | Clusteranalyse | Cluster analysis | USA | United States | Regionales Cluster | Regional cluster |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009160888