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~isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
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Brand management
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Yagüe Guillén, María Jésus
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Yagüe Guillén, Maria Jesus
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la Fuente, Jaime Romero de
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International journal of market research : JMRS ; the journal of the Market Research Society
Investigaciones de Economía de la Educación
68
Papeles de economía española
24
Información comercial española : ICE : revista de economía
15
BILTOKI
12
ERSA conference papers
10
International Journal of Physical Distribution & Logistics Management
9
Applied economics
8
Documentos de trabajo / Banco de España, Servicio de Estudios
8
Tourism economics : the business and finance of tourism and recreation
8
Documento de trabajo / Fundación de las Cajas de Ahorros
7
Documentos de trabajo / Banco de España
7
Economic modelling
6
Energy economics
6
Información comercial española : ICE ; revista de economía
6
Journal of marketing management : MM
6
Revista de economía mundial : REM ; revista de la Sociedad de Economía Mundial
6
Technovation : the international journal of technological innovation, entrepreneurship and technology management
6
Business strategy and the environment
5
Cuadernos de Gestión
5
International journal of sustainable economy
5
Journal of financial regulation and compliance : an international journal
5
Journal of financial stability
5
Revista de economía aplicada : publicación cuatrimestral
5
Working papers / Federal Reserve Bank of Atlanta
5
CLM economía : revista económica de Castilla-La Mancha
4
European journal of marketing : EJM
4
European retail research
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International Journal of Sustainable Economy
4
International journal of procurement management
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Investigaciones económicas
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Journal of business ethics : JOBE
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MPRA Paper
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Revista de derecho mercantil
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Technological forecasting & social change : an international journal
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Technology analysis & strategic management
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Tourism management : research, policies, practice
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44th Congress of the European Regional Science Association: "Regions and Fiscal Federalism", 25th - 29th August 2004, Porto, Portugal
3
Applied Economics
3
Documentos de Trabajo / Facultad de Economía y Empresa, Universidad de Zaragoza
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Relating brand equity and customer equity : an exploratory study
Romero, Jaime
;
Yagüe Guillén, María Jésus
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
4
,
pp. 631-651
Persistent link: https://www.econbiz.de/10011443609
Saved in:
2
The determinants of store brand market share : a temporal and cross-sectional analysis
Rubio Benito, Natalia
;
Yagüe Guillén, María Jésus
- In:
International journal of market research : JMRS ; the …
51
(
2009
)
4
,
pp. 501-519
Persistent link: https://www.econbiz.de/10003863684
Saved in:
3
Identifying the influence of product design and usage situation on consumer choice
la Fuente, Jaime Romero de
;
Yagüe Guillén, Maria Jesus
- In:
International journal of market research : JMRS ; the …
47
(
2005
)
6
,
pp. 667-686
Persistent link: https://www.econbiz.de/10006691530
Saved in:
4
Development and validation of a brand trust scale
Degado-Ballester, Elena
;
Munuera-Alemán, Jose Luis
; …
- In:
International journal of market research : JMRS ; the …
45
(
2003
)
1
,
pp. 35-54
Persistent link: https://www.econbiz.de/10006694883
Saved in:
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