The determinants of store brand market share : a temporal and cross-sectional analysis
Year of publication: |
2009
|
---|---|
Authors: | Rubio Benito, Natalia ; Yagüe Guillén, María Jésus |
Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - [London?] : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 51.2009, 4, p. 501-519
|
Subject: | Konsumgüterhandel | Consumer products distribution | Markenführung | Brand management | Spanien | Spain | 1996-2000 |
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