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~isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
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International journal of market research : JMRS ; the journal of the Market Research Society
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ADMAP : for decisionmakers in advertising, marketing, media, planning & research
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Forecasting advertising and media effects on sales : econometrics and alternatives
Dawes, John
;
Kennedy, Rachel
;
Green, Kesten
;
Sharp, Byron
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
6
,
pp. 611-620
Persistent link: https://www.econbiz.de/10011980262
Saved in:
2
Do growing brands win younger consumers?
Anderson, Katherine
;
Sharp, Byron
- In:
International journal of market research : JMRS ; the …
52
(
2010
)
4
,
pp. 433-441
Persistent link: https://www.econbiz.de/10008646991
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