Forecasting advertising and media effects on sales : econometrics and alternatives
Year of publication: |
November 2018
|
---|---|
Authors: | Dawes, John ; Kennedy, Rachel ; Green, Kesten ; Sharp, Byron |
Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - [London?] : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 60.2018, 6, p. 611-620
|
Subject: | Econometrics | Advertising and media measurement | judgmental bootstrapping | Werbung | Advertising | Ökonometrie | Kommunikationsmedien | Communication media | Theorie | Theory | Prognoseverfahren | Forecasting model | Bootstrap-Verfahren | Bootstrap approach |
-
Cronjäger, Anke, (1996)
-
Economic growth and advertising expenditure in different media in different countries
Wurff, Richard van der, (2008)
-
Spillovers from mass advertising : an identification strategy
Thomas, Michael, (2020)
- More ...
-
Extending validity testing of the Persuasion Principles Index
Hartnett, Nicole, (2020)
-
Is once really enough? : making generalizations about advertising's convex sales response function
Taylor, Jennifer, (2009)
-
The total long-term sales effects of advertising: lessons from single source
Newstead, Kate, (2009)
- More ...