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~isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
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Brand management
39
Markenführung
39
Consumer behaviour
35
Konsumentenverhalten
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Brand image
34
Markenimage
34
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31
Markenartikel
31
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Romaniuk, Jenni
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Grün, Bettina
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Guja Armannsdottir
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Ma, Baolong
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Okazaki, Shintaro
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Yagüe Guillén, María Jésus
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International journal of market research : JMRS ; the journal of the Market Research Society
Journal of business research : JBR
791
The journal of brand management : an international journal
672
The journal of product & brand management
421
Journal of retailing and consumer services
387
SpringerLink / Bücher
360
Psychology & marketing
212
European journal of marketing : EJM
170
Asia Pacific journal of marketing and logistics
145
Journal of marketing research : JMR
139
Journal of marketing management : MM
136
Journal of advertising research
134
International journal of hospitality management
132
Journal of marketing communications
131
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
129
Journal of marketing
128
Tourism management : research, policies, practice
124
Industrial marketing management : the international journal for industrial and high-tech firms
123
Marketing intelligence & planning
123
Journal of strategic marketing
122
Journal of travel and tourism marketing
116
The IUP journal of brand management : IJBRM
106
Journal of fashion marketing and management
101
Journal of the Academy of Marketing Science
99
Marketing letters : a journal of research in marketing
98
Innovatives Markenmanagement
95
Springer eBook Collection
95
Journal of international consumer marketing
94
Journal of consumer research : JCR ; an interdisciplinary bimonthly
92
Research
90
The journal of consumer marketing
88
International marketing review
86
International journal of advertising : the quarterly review of marketing communications
85
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
85
The Trademark reporter
82
Journal of promotion management : JPM
81
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
80
Journal of global marketing
80
Journal of promotion management : innovations in planning and applied research
78
Journal of retailing
78
International journal of advertising : the review of marketing communications
76
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ECONIS (ZBW)
57
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1
Investigating political brand reputation with qualitative projective techniques from the perspective of young adults
Pich, Christopher
;
Guja Armannsdottir
;
Spry, Louise
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
2
,
pp. 198-213
Persistent link: https://www.econbiz.de/10011887284
Saved in:
2
Investigating Brand Verbal Fluency : when known brands do not come to mind
Lambert-Pandraud, Raphaëlle
;
Laurent, Gilles
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 304-315
Persistent link: https://www.econbiz.de/10011887360
Saved in:
3
Does an expanded brand user base of co-branded advertising help ad-memorability?
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
4
,
pp. 366-379
Persistent link: https://www.econbiz.de/10011919262
Saved in:
4
The impact of word of mouth on intention to purchase currently used and other brands
East, Robert
;
Romaniuk, Jenni
;
Chawdhary, Rahul
; …
- In:
International journal of market research : JMRS ; the …
59
(
2017
)
3
,
pp. 321-334
Persistent link: https://www.econbiz.de/10011742369
Saved in:
5
A new measure of consideration set size : the average number of salient brands
Stocchi, Lara
;
Banelis, Melissa
;
Wright, Malcolm
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
1
,
pp. 79-94
Persistent link: https://www.econbiz.de/10011472554
Saved in:
6
How local/global is your brand? : a technique to assess brand categorisation
Llonch-Andreu, Joan
;
López-Lomelí, Miguel Ángel
; …
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
6
,
pp. 795-813
Persistent link: https://www.econbiz.de/10011645190
Saved in:
7
The benefits of quantifying qualitative brand data : a mixed-method approach for converting free brand associations to a brand equity index
Rahman, Kaleel
;
Areni, Charles Scott
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
3
,
pp. 421-450
Persistent link: https://www.econbiz.de/10011586175
Saved in:
8
The power of brand love
Barker, Ryan
;
Peacock, Jeffrey
;
Fetscheirn, Marc
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
5
,
pp. 669-672
Persistent link: https://www.econbiz.de/10011494696
Saved in:
9
The brand likeability scale : an exploratory study of likeability in firm-level brands
Bang, Nguyen
;
Ekinci, Yuksel
;
Simkin, Lyndon
;
Melewar, T. C.
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
5
,
pp. 777-800
Persistent link: https://www.econbiz.de/10011494720
Saved in:
10
How the linguistic characteristics of a brand name can affect its luxury appeal
Pathak, Abhishek
;
Calvert, Gemma
;
Lim, Elison A. C.
- In:
International journal of market research : JMRS ; the …
59
(
2017
)
5
,
pp. 567-600
Persistent link: https://www.econbiz.de/10011833805
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