//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"advertising and media"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
1
Advertising and media measurement
1
Bootstrap approach
1
Bootstrap-Verfahren
1
Communication media
1
Econometrics
1
Forecasting model
1
Kommunikationsmedien
1
Prognoseverfahren
1
Theorie
1
Theory
1
Werbung
1
judgmental bootstrapping
1
Ökonometrie
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Dawes, John
1
Green, Kesten
1
Kennedy, Rachel
1
Sharp, Byron
1
Published in...
All
International journal of market research : JMRS ; the journal of the Market Research Society
Management science : journal of the Institute for Operations Research and the Management Sciences
13
Management Science
5
Marketing Science
5
Operations research
2
Lodz Economics Working Papers
1
Review of Marketing Science
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Forecasting
advertising
and
media
effects on sales : econometrics and alternatives
Dawes, John
;
Kennedy, Rachel
;
Green, Kesten
;
Sharp, Byron
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
6
,
pp. 611-620
Persistent link: https://www.econbiz.de/10011980262
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->