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~isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
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Search: subject_exact:"Segmentierung von Märkten"
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Market segmentation
5
Marktsegmentierung
5
Market research
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Marktforschung
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Theorie
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Theory
2
USA
2
United States
2
Cluster analysis
1
Clusteranalyse
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Customer satisfaction
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Gambling
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Großbritannien
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Choi, Jae Young
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Decker, Reinhold
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Dolnicar, Sara
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Lee, Jongsu
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Leisch, Friedrich
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Scholz, Sören W.
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International journal of market research : JMRS ; the journal of the Market Research Society
Journal of retailing and consumer services
31
NBER working paper series
24
Tourism management : research, policies, practice
23
Journal of travel and tourism marketing
20
Journal of strategic marketing
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
SpringerLink / Bücher
19
Working paper / National Bureau of Economic Research, Inc.
19
Discussion paper / Centre for Economic Policy Research
18
Journal of business research : JBR
17
Marketing intelligence & planning
17
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Journal of targeting, measurement and analysis for marketing
15
Journal of vacation marketing : an international journal
15
Tourism analysis : an interdisciplinary tourism & hospitality journal
15
European journal of operational research : EJOR
14
Journal of revenue and pricing management
14
NBER Working Paper
14
Tourism economics : the business and finance of tourism and recreation
13
CESifo working papers
12
Gabler Edition Wissenschaft
12
European journal of marketing : EJM
11
International journal of contemporary hospitality management
11
International journal of hospitality management
11
Segmentation in social marketing : process, methods and application
11
The journal of consumer marketing
11
Discussion papers / CEPR
10
Faculty & research / Insead : working paper series
10
International journal of industrial organization
10
International journal of retail & distribution management
10
Journal of banking & finance
10
Journal of marketing management : MM
10
The international review of retail, distribution and consumer research
10
Asia Pacific journal of marketing and logistics
9
Discussion paper / Tinbergen Institute
9
Jahrbuch der Absatz- und Verbrauchsforschung
9
Journal of financial economics
9
Journal of food products marketing
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of hospitality marketing & management
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ECONIS (ZBW)
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1
Using graphical statistics to better understand market segmentation solutions
Dolnicar, Sara
;
Leisch, Friedrich
- In:
International journal of market research : JMRS ; the …
56
(
2014
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10010347870
Saved in:
2
Segmenting the betting market in England
Hand, Chris
;
Singh, Jaywant
- In:
International journal of market research : JMRS ; the …
56
(
2014
)
1
,
pp. 111-127
Persistent link: https://www.econbiz.de/10010242922
Saved in:
3
Strategic management of new products : ex-ante simulation and market segmentation
Choi, Jae Young
;
Shin, Jungwoo
;
Lee, Jongsu
- In:
International journal of market research : JMRS ; the …
55
(
2013
)
2
,
pp. 289-315
Persistent link: https://www.econbiz.de/10009732252
Saved in:
4
A survey of the challenges and pitfalls of cluster analysis application in market segmentation
Tuma, Michael N.
;
Decker, Reinhold
;
Scholz, Sören W.
- In:
International journal of market research : JMRS ; the …
53
(
2011
)
3
,
pp. 391-414
Persistent link: https://www.econbiz.de/10009160888
Saved in:
5
A maximum difference scaling application for customer satisfaction researchers
Garver, Michael S.
- In:
International journal of market research : JMRS ; the …
51
(
2009
)
4
,
pp. 481-500
Persistent link: https://www.econbiz.de/10003863679
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