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~isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
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International journal of market research : JMRS ; the journal of the Market Research Society
The economist
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Wirtschaftswoche : Pflichtblatt der Wertpapierbörse in Frankfurt und Düsseldorf
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ECONIS (ZBW)
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11
Does an expanded brand user base of co-branded advertising help ad-memorability?
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
4
,
pp. 366-379
Persistent link: https://www.econbiz.de/10011919262
Saved in:
12
Enhancing mobile data with understanding of bias and error
Neffendorf, Hugh
;
Wroe, Chris
;
Davies, Aled
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
6
,
pp. 635-639
Persistent link: https://www.econbiz.de/10011980268
Saved in:
13
Examining survey response styles in cross-cultural marketing research : a comparison between Mexican and South Korean respondents
Beuthner, Christoph
;
Friedrich, Maren
;
Herbes, Carsten
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 257-267
Persistent link: https://www.econbiz.de/10011887321
Saved in:
14
Exploring constituency-level estimates for the 2017 British general election
Johnston, Ron
;
Rossiter, David
;
Hartman, Todd
;
Pattie, …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
5
,
pp. 463-483
Persistent link: https://www.econbiz.de/10011962734
Saved in:
15
Forecasting advertising and media effects on sales : econometrics and alternatives
Dawes, John
;
Kennedy, Rachel
;
Green, Kesten
;
Sharp, Byron
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
6
,
pp. 611-620
Persistent link: https://www.econbiz.de/10011980262
Saved in:
16
Gaining insights without questions, political polling : democracy awards and IJMR executive editorial board
Mouncey, Peter
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
5
,
pp. 425-434
Persistent link: https://www.econbiz.de/10011962728
Saved in:
17
Hello marketing, what can artificial intelligence help you with?
Wirth, Norbert
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
5
,
pp. 435-438
Persistent link: https://www.econbiz.de/10011962729
Saved in:
18
How consumers' media usage creates synergy in advertising campaigns
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011887351
Saved in:
19
How open data may be leveraged to help develop a new "research paradigm"
Florès, Laurent
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
4
,
pp. 341-343
Persistent link: https://www.econbiz.de/10011919232
Saved in:
20
How power states and others' statuses influence status consumption : the role of signaling effectiveness
Jin, Xiaotong
;
Xu, Wei
;
Wang, Yan
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
5
,
pp. 531-546
Persistent link: https://www.econbiz.de/10011962762
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