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~isPartOf:"International journal of marketing : IJM ; formerly Der Markt"
~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Celebrity-Werbung"
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International journal of marketing : IJM ; formerly Der Markt
Journal of advertising research
Journal of promotion management : JPM
Ethical branding and marketing : cases and lessons
1
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ECONIS (ZBW)
2
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Korean advertising practitioners' perspectives on celebrity endorsement
Um, Nam-Hyun
;
Lee, Wei-Na
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 33-54
Persistent link: https://www.econbiz.de/10011304632
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2
Endorsement practice : how agencies select spokespeople
Erdogan, B. Zafer
;
Drollinger, Tanya
- In:
Journal of advertising research
48
(
2008
)
4
,
pp. 573-582
Persistent link: https://www.econbiz.de/10003797985
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