Endorsement practice : how agencies select spokespeople
Year of publication: |
2008
|
---|---|
Authors: | Erdogan, B. Zafer ; Drollinger, Tanya |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 48.2008, 4, p. 573-582
|
Subject: | Werbewirtschaft | Advertising industry | Werbeträger | Advertising media | Celebrity-Werbung | Celebrity endorsement | Großbritannien | United Kingdom |
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