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~isPartOf:"International journal of marketing : IJM ; formerly Der Markt"
~isPartOf:"Journal of business research : JBR"
~person:"Bartikowski, Boris"
~person:"Gierl, Heribert"
~person:"Ko, Eunju"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
35
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35
Brand management
14
Luxury goods
14
Luxusgüter
14
Markenführung
14
Fashion
10
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Internet marketing
9
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Bartikowski, Boris
Gierl, Heribert
Ko, Eunju
Laroche, Michel
27
Cleveland, Mark
16
Diamantopoulos, Adamantios
14
Valette-Florence, Pierre
13
Richard, Marie-Odile
11
Balaji, M. S.
10
Dwivedi, Yogesh Kumar
10
Teng, Lefa
10
Chebat, Jean-Charles
9
Filieri, Raffaele
9
Kukar-Kinney, Monika
9
Seo, Yuri
9
Septianto, Felix
9
Beatty, Sharon E.
8
Choi, Jeonghye
8
Merchant, Altaf
8
Shukla, Paurav
8
Veloutsou, Cleopatra
8
Yang, Zhiyong
8
Arslanagic-Kalajdzic, Maja
7
Geuens, Maggie
7
Gupta, Suraksha
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Kim, Kyung Hoon
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Mattila, Anna S.
7
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Melewar, T. C.
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Roy, Rajat
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Roy, Sanjit
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Sharma, Piyush
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Balabanis, George
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Behl, Abhishek
6
Das, Gopal
6
Dennis, Charles
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International journal of marketing : IJM ; formerly Der Markt
Journal of business research : JBR
Marketing : ZFP ; journal of research and management
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Jahrbuch der Absatz- und Verbrauchsforschung
7
Asia Pacific journal of marketing and logistics
6
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
6
Der Markt : international journal of marketing
5
International journal of advertising : the review of marketing communications
4
Journal of business economics : JBE
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
International journal of advertising : the quarterly review of marketing communications
3
Psychology & marketing
3
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
Marketing : journal of research and management
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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Review of managerial science
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Transfer : Zeitschrift für Kommunikation und Markenmanagement
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Advances in culture, tourism and hospitality research
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Cross-cultural buyer behavior
1
Cutting edge international research
1
Electronic markets : the international journal on networked business
1
Emerald insight
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Euromed Management Working Paper
1
Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
1
International advertising and communication : current insights and empirical findings
1
International journal of consumer studies
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of business ethics : JBE
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of retailing and consumer services
1
Marketing letters : a journal of research in marketing
1
Pforzheimer Forschungsberichte
1
Reihe: Marketing : MAR
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Schriften zum Marketing
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Social and environmental issues in advertising
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ECONIS (ZBW)
35
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31
When does the feling of nostalgia improve product evaluations?
Gierl, Heribert
;
Stock, Carolin
- In:
International journal of marketing : IJM ; formerly Der …
52
(
2013
)
3/4
,
pp. 139-148
Persistent link: https://www.econbiz.de/10010408096
Saved in:
32
Do social media marketing activities enhance customer equity? : an empirical study of luxury fashion brand
Kim, Angella J.
;
Ko, Eunju
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1480-1486
Persistent link: https://www.econbiz.de/10009620137
Saved in:
33
Fashion marketing of luxury brands : recent research issues and contributions
Ko, Eunju
;
Megehee, Carol M.
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1395-1398
Persistent link: https://www.econbiz.de/10009620256
Saved in:
34
Global marketing segmentation usefulness in the sportswear industry
Ko, Eunju
;
Taylor, Charles Robert
;
Sung, Heewon
;
Lee, …
- In:
Journal of business research : JBR
65
(
2012
)
11
,
pp. 1565-1575
Persistent link: https://www.econbiz.de/10009681927
Saved in:
35
Special issue: Fashion marketing and consumption of luxury brands
Ko, Eunju
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009618386
Saved in:
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