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~isPartOf:"International journal of marketing : IJM ; formerly Der Markt"
~isPartOf:"Journal of business research : JBR"
~person:"Bartikowski, Boris"
~person:"Gierl, Heribert"
~subject:"Kraftfahrzeug"
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International journal of marketing : IJM ; formerly Der Markt
Journal of business research : JBR
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ECONIS (ZBW)
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Luxury cars Made-in-China : consequences for brand positioning
Bartikowski, Boris
;
Fastoso, Fernando
;
Gierl, Heribert
- In:
Journal of business research : JBR
102
(
2019
),
pp. 288-297
Persistent link: https://www.econbiz.de/10012104002
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"Seeing is being" : consumer culture and the positioning of premium cars in China
Bartikowski, Boris
;
Cleveland, Mark
- In:
Journal of business research : JBR
77
(
2017
),
pp. 195-202
Persistent link: https://www.econbiz.de/10011729911
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