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~isPartOf:"International journal of multinational corporation strategy"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"The journal of product & brand management"
~language:"bul"
~language:"eng"
~language:"ita"
~language:"lit"
~person:"Pantano, Eleonora"
~source:"econis"
~subject:"Auslandsinvestition"
~subject:"Brand management"
~subject:"Multinationales Unternehmen"
~subject:"Ownership structure"
~subject:"Supply chain"
~subject:"Wirkungsanalyse"
~type_genre:"Amtliche Publikation"
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
~type_genre:"Statistik"
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Auslandsinvestition
Brand management
Multinationales Unternehmen
Ownership structure
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Wirkungsanalyse
Consumer behaviour
4
Konsumentenverhalten
4
Markenführung
4
Brand image
3
Consumer behavior
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COVID-19
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Artificial Intelligence
1
Automation
1
Betriebliche Wertschöpfung
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Big data
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Brand
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Brand architecture
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Brand hate
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Brand reputation
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Chatbot
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Pantano, Eleonora
Guzman, Francisco
15
Veloutsou, Cleopatra
13
Ko, Eunju
11
Diamantopoulos, Adamantios
10
Melewar, T. C.
10
Merrilees, Bill
10
Christodoulides, George
9
De Chernatony, Leslie
9
Gupta, Suraksha
9
Oghazi, Pejvak
9
Valette-Florence, Pierre
9
Foroudi, Pantea
8
Ciravegna, Luciano
7
Merchant, Altaf
7
Sharma, Piyush
7
Wallace, Elaine
7
Buil, Isabel
6
Dennis, Charles
6
Fetscherin, Marc
6
Pereira, Vijay
6
Roper, Stuart
6
Temouri, Yama
6
Baumgarth, Carsten
5
Brenes, Esteban R.
5
Czinkota, Michael R.
5
Driffield, Nigel L.
5
Filieri, Raffaele
5
Hultman, Magnus
5
Jevons, Colin
5
Khan, Zaheer
5
Kim, Kyung Hoon
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Larimo, Jorma
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Malik, Ashish
5
Michel, Géraldine
5
Phau, Ian
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Roy, Sanjit
5
Spielmann, Nathalie
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Tarba, Shlomo Yedidia
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Wallpach, Sylvia von
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International journal of multinational corporation strategy
Journal of business research : JBR
The journal of product & brand management
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ECONIS (ZBW)
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1
When a luxury brand bursts : modelling the social media viral effects of negative stereotypes adoption leading to brand hate
Pantano, Eleonora
- In:
Journal of business research : JBR
123
(
2021
),
pp. 117-125
Persistent link: https://www.econbiz.de/10012430473
Saved in:
2
Branding luxury hotels : evidence from the analysis of consumers' "big" visual data on TripAdvisor
Giglio, Simona
;
Pantano, Eleonora
;
Bilotta, Eleonora
; …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 495-501
Persistent link: https://www.econbiz.de/10012417034
Saved in:
3
Co-creating brand image and reputation through stakeholder’s social network
Foroudi, Pantea
;
Nazarian, Alireza
;
Ziyadin, Sayabek
; …
- In:
Journal of business research : JBR
114
(
2020
),
pp. 42-59
Persistent link: https://www.econbiz.de/10012257445
Saved in:
4
Competing during a pandemic? : retailers’ ups and downs during the COVID-19 outbreak
Pantano, Eleonora
;
Pizzi, Gabriele
;
Scarpi, Daniele
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 209-213
Persistent link: https://www.econbiz.de/10012257570
Saved in:
5
Technology, brand and people : branding, identity, image and reputation in the emerging technology-mediated world
Pantano, Eleonora
;
Dennis, Charles
;
Melewar, T. C.
- In:
Journal of business research : JBR
119
(
2020
),
pp. 410-411
Persistent link: https://www.econbiz.de/10012417005
Saved in:
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