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~isPartOf:"International journal of multinational corporation strategy"
~isPartOf:"Journal of business research : JBR"
~language:"bul"
~language:"eng"
~language:"ita"
~language:"lit"
~source:"econis"
~subject:"Auslandsinvestition"
~subject:"Brand management"
~subject:"Multinationales Unternehmen"
~subject:"Ownership structure"
~subject:"Relationship marketing"
~subject:"Supply chain"
~subject:"Wirkungsanalyse"
~type_genre:"Amtliche Publikation"
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
~type_genre:"Statistik"
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Auslandsinvestition
Brand management
Multinationales Unternehmen
Ownership structure
Relationship marketing
Supply chain
Wirkungsanalyse
Consumer behaviour
1,971
Konsumentenverhalten
1,971
Innovation
841
Firm performance
699
Unternehmenserfolg
699
Beziehungsmarketing
645
Markenführung
602
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557
Innovationsmanagement
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Brand image
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Markenimage
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Social Web
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United States
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Marketingmanagement
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KMU
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Ko, Eunju
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11
Melewar, T. C.
11
Valette-Florence, Pierre
11
Oghazi, Pejvak
10
Sharma, Piyush
10
Veloutsou, Cleopatra
10
Foroudi, Pantea
9
Balaji, M. S.
8
Kim, Kyung Hoon
8
Roy, Sanjit
8
Ciravegna, Luciano
7
De Chernatony, Leslie
7
Filieri, Raffaele
7
Merrilees, Bill
7
Pereira, Vijay
7
Bartikowski, Boris
6
Cavusgil, Erin
6
Dennis, Charles
6
Hultman, Magnus
6
Mandler, Timo
6
Merchant, Altaf
6
Michel, Géraldine
6
Phau, Ian
6
Temouri, Yama
6
Akter, Shahriar
5
Babin, Barry J.
5
Brenes, Esteban R.
5
Buckley, Peter J.
5
Buil, Isabel
5
Christodoulides, George
5
Donthu, Naveen
5
Driffield, Nigel L.
5
Ghauri, Pervez N.
5
Gustafsson, Anders
5
Guzman, Francisco
5
Khan, Zaheer
5
Kumar, Vikas
5
Larimo, Jorma
5
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International journal of multinational corporation strategy
Journal of business research : JBR
International journal of production economics
2,045
International journal of production research
1,654
European journal of operational research : EJOR
1,150
Journal of retailing and consumer services
846
International business review : the official journal of the European International Business Academy
760
Industrial marketing management : the international journal for industrial and high-tech firms
724
Transportation research / E : an international journal
698
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
694
Applied economics
627
The journal of brand management : an international journal
581
Journal of world business : JWB
539
Economic modelling
509
International journal of logistics systems and management
498
Management international review : mir ; journal of international business
491
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
485
Finance research letters
478
Energy economics
467
Applied economics letters
456
International journal of hospitality management
429
The world economy : the leading journal on international economic relations
423
International journal of logistics : research and applications
409
The journal of product & brand management
400
Omega : the international journal of management science
376
International review of economics & finance : IREF
359
Journal of international management
356
Technological forecasting & social change : an international journal
355
The journal of business & industrial marketing
352
Management science : journal of the Institute for Operations Research and the Management Sciences
345
Supply chain management : an international journal
345
Economics letters
340
Journal of business ethics : JOBE
338
The international journal of logistics management
328
The journal of world investment & trade : law, economics, politics
328
Journal of banking & finance
323
Journal of international economics
319
Intereconomics : review of European economic policy
315
Cogent business & management
303
Transnational corporations : investment and development
301
The journal of corporate finance : contracting, governance and organization
291
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ECONIS (ZBW)
Showing
1
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1
Activist brand perception : conceptualization, scale development and validation
Saracevic, Selma
;
Schlegelmilch, Bodo B.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014556454
Saved in:
2
Adaptive strength : unveiling a multilevel dynamic process model for organizational resilience
Napier, Elizabeth
;
Liu, Steven Y. H.
;
Liu, Jingting
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014541933
Saved in:
3
The authentic virtual influencer : authenticity manifestations in the metaverse
Koles, Bernadett
;
Audrezet, Alice
;
Moulard, Julie Guidry
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014534995
Saved in:
4
Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
Saved in:
5
Brand stereotypes : on the relationships with gendered brand personality and agentic and communal values in fostering Consumer–Brand identification
Delgado-Ballester, Elena
;
Fernandez-Sabiote, Estela
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014550957
Saved in:
6
Can salespersons help firms overcome brand image crisis? : role of facial appearance
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Vrontis, Demetris
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014550374
Saved in:
7
Causal foreign market selection and effectual entry decision-making : the mediating role of collaboration to enhance international performance
Chetty, Sylvie K.
;
Martín Martín, Oscar
;
Bai, Wensong
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014543415
Saved in:
8
Causal recipes of customer loyalty in a sharing economy : integrating social media analytics and fsQCA
Lee, Carmen Kar Hang
;
Tse, Ying Kei
;
Leung, Eric Ka Ho
; …
- In:
Journal of business research : JBR
181
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014556536
Saved in:
9
Conceptualizing institutional voids in terms of severity and how the home country affects this understanding
Andrews, Luke R. J.
;
Luiz, John M.
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014549731
Saved in:
10
Connecting the dots between brand equity and brand loyalty for retailers : the mediating roles of brand attitudes and word-of-mouth communication
Troiville, Julien
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014551996
Saved in:
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