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~isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Pharmaceuticals"
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Search: subject_exact:"Direct mailing"
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Pharmaceuticals
Direct marketing
33
Direktmarketing
33
Advertising effects
20
Werbewirkung
20
Arzneimittel
19
Advertising
16
Werbung
16
Consumer behaviour
12
Konsumentenverhalten
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Direct-to-consumer advertising
8
Pharmaceutical industry
8
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Beziehungsmarketing
3
Brand
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Marketingmanagement
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United States
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Online-Marketing
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Mukherjee, Avinandan
3
Lee-Wingate, Sooyeon Nikki
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Xie, Ying
2
Ali Shah, Syed Zulfiqar
1
Bergner, Kai N.
1
Bhutada, Nilesh
1
Boudewyns, Vanessa
1
Carroll, Norman V.
1
Chen, Hai D. B.
1
Chilek, Lindsay
1
Deshpande, Aparna
1
Falk, Tomas
1
Finney, Zachary
1
Guadagno, Marie
1
Heinrick, Daniel
1
Huh, Jisu
1
Hölzing, Jörg A.
1
Joseph, Mathew
1
Kalwani, Manohar U.
1
Kalyanaram, Gurumurthy
1
Khateeb, Rami Atta
1
Khraim, Hamzeh Salim
1
Kolsarici, Ceren
1
Limbu, Yam
1
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Liu, Qiang
1
Mabry, Amanda
1
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Menon, Ajit
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Perri, Matthew
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Roy, Abhik
1
Sen, Kabir Chandra
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Sharabati, Abdel-Aziz Ahmad
1
Shin, Wonsun
1
Siddiqi, Arslan Ahmad
1
Spake, Deborah F.
1
Vakratsas, Demetrios
1
Wanasika, Isaac
1
Williams, Pamela A.
1
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International journal of pharmaceutical and healthcare marketing : IJPHM
Journal of marketing research : JMR
Marketing letters : a journal of research in marketing
Health marketing quarterly
31
Journal of advertising research
6
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Journal of global marketing
4
International journal of advertising : the quarterly review of marketing communications
3
NBER Working Paper
3
NBER working paper series
3
The journal of law & economics
3
International journal of pharmaceutical and healthcare marketing
2
Journal of business ethics : JOBE
2
Journal of current issues and research in advertising : JCIRA
2
Journal of public policy & marketing
2
Working paper / National Bureau of Economic Research, Inc.
2
American Society of Health Economists (ASHEcon) Paper
1
Applied economics
1
Cogent business & management
1
Digital innovations, business and society in Africa : new frontiers and a shared strategic vision
1
Economic affairs : journal of the Institute of Economic Affairs
1
Emory Law and Economics Research Paper
1
Frontiers in health policy research
1
Health affairs : at the intersection of health, health care, and policy
1
Information economics and policy : IEP
1
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
1
International journal of health economics and management
1
International journal of industrial organization
1
International journal of nonprofit and voluntary sector marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of economic behavior & organization : JEBO
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of marketing communications
1
Journal of marketing management : MM
1
Journal of marketing research
1
Journal of promotion management : JPM
1
Journal of public economics
1
Marketing intelligence & planning
1
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ECONIS (ZBW)
19
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1
A dynamic model of price competition and promotion in prescription drug markets
Roy, Abhik
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 577-591
Persistent link: https://www.econbiz.de/10013454635
Saved in:
2
"See your doctor" : the impact of direct-to-consumer advertising on patients with different affliction levels
Liu, Qiang
;
Liu, Hongju
;
Kalwani, Manohar U.
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10012229423
Saved in:
3
Physicians' attitude towards direct to consumer advertising of pharmaceutical drugs
Siddiqi, Arslan Ahmad
;
Ali Shah, Syed Zulfiqar
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011705008
Saved in:
4
Content analysis of comparative claims in drug advertisements
Boudewyns, Vanessa
;
Williams, Pamela A.
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
3
,
pp. 302-322
Persistent link: https://www.econbiz.de/10011620454
Saved in:
5
Consumer responses to pharmaceutical-company-sponsored disease information websites and DTC branded websites
Huh, Jisu
;
Shin, Wonsun
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
4
,
pp. 306-329
Persistent link: https://www.econbiz.de/10011479844
Saved in:
6
Relationship between direct-to-consumer advertising and consumers' decision-making
Sharabati, Abdel-Aziz Ahmad
;
Khraim, Hamzeh Salim
; …
- In:
International journal of pharmaceutical and healthcare …
8
(
2014
)
2
,
pp. 178-192
Persistent link: https://www.econbiz.de/10010388961
Saved in:
7
Pharmaceutical direct-to-consumer advertising ; Pt. 2
Mukherjee, Avinandan
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010237499
Saved in:
8
The effects of DTCA on patient compliance : exploring the impact of endorsers selcetion and message tonality on patients with diabetes
Bergner, Kai N.
;
Falk, Tomas
;
Heinrick, Daniel
; …
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
4
,
pp. 391-409
Persistent link: https://www.econbiz.de/10010237647
Saved in:
9
DTC drug advertising ethics : laboratory for medical marketing
Mackert, Michael
;
Guadagno, Marie
;
Mabry, Amanda
; …
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
4
,
pp. 374-390
Persistent link: https://www.econbiz.de/10010237648
Saved in:
10
Pharmaceutical direct-to-consumer advertising ; Pt. 1
Mukherjee, Avinandan
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009790606
Saved in:
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