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~isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
~isPartOf:"Journal of medical marketing : device, diagnostic and pharmaceutical marketing"
~subject:"Gesundheitsversorgung"
~subject:"Health care"
~subject:"Marketingmanagement"
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Gesundheitsversorgung
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Arzneimittel
125
Pharmaceuticals
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Pharmaceutical industry
70
Pharmaindustrie
70
Consumer behaviour
28
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Al-Hamadi, Adnan Yahya
1
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1
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1
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1
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International journal of pharmaceutical and healthcare marketing : IJPHM
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
NBER working paper series
25
Research paper
25
NBER Working Paper
17
Working paper / National Bureau of Economic Research, Inc.
15
Allokation im marktwirtschaftlichen System
12
The European journal of health economics : HEPAC ; health economics in prevention and care
11
Journal of health economics
9
OECD Health Statistics
9
Research papers / South Centre
8
Health economics
7
Arzneimittel-Supply-Chain : Marktsituation, aktuelle Herausforderungen und innovative Konzepte
6
Health marketing quarterly
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Gesundheitsökonomie & Qualitätsmanagement : Klinik und Praxis, Wirtschaft und Politik ; offizielles Organ des Bundesverbandes Managed Care e.V. ; offizielles Organ der Deutschen Gesellschaft für Gesundheitsökonomie e.V.
5
International journal of health care finance and economics
5
Wisconsin international law journal
5
Access to medicines in India
4
Diskussionspapier / Lehrstuhl für Wirtschaftsethik, Martin-Luther-Universität Halle-Wittenberg
4
International journal of pharmaceutical and healthcare marketing
4
Journal of public economics
4
Journal of public policy & marketing
4
Production and operations management : an international journal of the Production and Operations Management Society
4
SpringerLink / Bücher
4
CESifo Working Paper
3
Discussion paper series / Philippine Institute for Development Studies
3
Effizienz, Qualität und Nachhaltigkeit im Gesundheitswesen : Theorie und Politik öffentlichen Handelns, insbesondere in der Krankenversicherung ; Festschrift zum 65. Geburtstag von Eberhard Wille
3
European research studies
3
Faculty & research / Insead : working paper series
3
Health affairs : at the intersection of health, health care, and policy
3
Health care management science
3
Indigenous Knowledge (IK) Notes
3
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
3
International journal of health economics and management
3
Policy research working paper : WPS
3
Studies in comparative international development
3
Technology analysis & strategic management
3
The European journal of health economics
3
Working paper
3
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ECONIS (ZBW)
24
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1
The "5 Horsemen of the Apothecary" : lessons to be learned by the top pharmaceutical performers for 2014-2009
Trombetta, Bill
- In:
Journal of medical marketing : device, diagnostic and …
15
(
2015
)
3/4
,
pp. 81-89
Persistent link: https://www.econbiz.de/10011881395
Saved in:
2
Healthcare quality and medicine reimbursement criteria in Iran
Khalili, Hamidreza
;
Sameti, Ardalan
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
4
,
pp. 455-470
Persistent link: https://www.econbiz.de/10011812921
Saved in:
3
Pharmaceutical innovation and market share : evidence from a generic market
Yousefi, Nazila
;
Mehralian, Gholamhossein
;
Rasekh, …
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
4
,
pp. 376-389
Persistent link: https://www.econbiz.de/10011643482
Saved in:
4
The influence patient's characteristics "requests and expectations" on physician prescribing behavior : a review
Mohsen Ali Murshid
;
Zurina Mohaidin
;
Goh Yen Nee
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
4
,
pp. 390-411
Persistent link: https://www.econbiz.de/10011643489
Saved in:
5
Do consumers perceive their doctors as influenced by pharmaceutical marketing communications? : a persuasion knowledge perspective
Wei, Mei-Ling
;
Delbaere, Majorie
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
4
,
pp. 330-348
Persistent link: https://www.econbiz.de/10011479849
Saved in:
6
What makes more, better? An exploratory study on the effects of firm-level commercial operations attributes on pharmaceutical business performance
Chressanthis, George A.
;
Eisenstein, Eric M.
;
Barbro, …
- In:
Journal of medical marketing : device, diagnostic and …
15
(
2015
)
1/2
,
pp. 10-25
Persistent link: https://www.econbiz.de/10011618088
Saved in:
7
Motivations for participating in clinical trials and health-related product testing
Paço, Arminda M. Finisterra do
;
Ferreira, Marisa
; …
- In:
Journal of medical marketing : device, diagnostic and …
15
(
2015
)
1/2
,
pp. 39-51
Persistent link: https://www.econbiz.de/10011618120
Saved in:
8
A consumer adoption model for personalized medicine : an exploratory study
Hitz, Anja
;
Katsanis, Lea Prevel
- In:
International journal of pharmaceutical and healthcare …
8
(
2014
)
4
,
pp. 371-391
Persistent link: https://www.econbiz.de/10010460793
Saved in:
9
CyberRx : emerging social media marketing strategy for
pharmaceuticals
Rader, Charles Scott
;
Subhan, Zahed
;
Lanier, Clinton D.
; …
- In:
International journal of pharmaceutical and healthcare …
8
(
2014
)
2
,
pp. 193-225
Persistent link: https://www.econbiz.de/10010388960
Saved in:
10
Informational sources on pharmaceutical medicines and factors affecting medication prescriptions : perspectives from Ghanaian physicians
Kayi, Esinam Afi
;
Atinga, Roger Ayimbillah
;
Ansa, Gloria A.
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
4
,
pp. 176-181
Persistent link: https://www.econbiz.de/10011348630
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