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~isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
~isPartOf:"New techniques for brand management in the healthcare sector"
~subject:"Brand image"
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International journal of pharmaceutical and healthcare marketing : IJPHM
New techniques for brand management in the healthcare sector
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A measure of medical tourism destination brand equity
Das, Gopal
;
Mukherjee, Srabanti
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
1
,
pp. 104-128
Persistent link: https://www.econbiz.de/10011563862
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