A measure of medical tourism destination brand equity
Gopal Das (Department of Marketing, Indian Institute of Management Rohtak, Rohtak, India) and Srabanti Mukherjee (VGSoM, IIT Kharagpur, Kharagpur, India)
| Year of publication: |
2016
|
|---|---|
| Authors: | Das, Gopal ; Mukherjee, Srabanti |
| Published in: |
International journal of pharmaceutical and healthcare marketing : IJPHM. - Bingley : Emerald, ISSN 1750-6123, ZDB-ID 2364540-4. - Vol. 10.2016, 1, p. 104-128
|
| Subject: | Brand authenticity | Brand awareness | Brand loyalty | Brand perceived quality | Medical destination brand | Markenführung | Brand management | Markenimage | Brand image | Gesundheitstourismus | Health tourism | Tourismusmarketing | Tourism marketing | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Destinationsmanagement | Destination management | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJPHM-04-2015-0015 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011563862