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~isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
~isPartOf:"Planung & Analyse : Zeitschrift für Marktforschung und Marketing"
~subject:"Pharmaindustrie"
~type:"article"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Case study"
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Search: subject_exact:"Rezeptfreies Arzneimittel"
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OTC pharmaceuticals
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Rezeptfreies Arzneimittel
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2000-2008
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International journal of pharmaceutical and healthcare marketing : IJPHM
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
1
Inclusive innovation for sustainable development : theory and practice
1
New technology-based firms in the new millennium ; Vol. 11
1
Zeitschrift für Planung : ZP
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ECONIS (ZBW)
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Brand salience of OTC pharmaceuticals through package appearance
Kauppinen-Räisänen, Hannele
;
Owusu, Richard
;
Abeeku …
- In:
International journal of pharmaceutical and healthcare …
6
(
2012
)
3
,
pp. 230-249
Persistent link: https://www.econbiz.de/10009630754
Saved in:
2
Generation 45plus : eine lebensgefühlbasierte Marktsegmentierung für den Gesundheitsmarkt
Dobbelstein, Thomas
;
Pflaum, Maximilian
;
Meier, Michael
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
35
(
2007
)
4
,
pp. 53-57
Persistent link: https://www.econbiz.de/10003525378
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