Brand salience of OTC pharmaceuticals through package appearance
Hannele Kauppinen-Räisänen; Richard A. Owusu; Bylon Abeeku Bamfo
| Year of publication: |
2012
|
|---|---|
| Authors: | Kauppinen-Räisänen, Hannele ; Owusu, Richard ; Abeeku Bamfo, Bylon |
| Published in: |
International journal of pharmaceutical and healthcare marketing : IJPHM. - Bingley : Emerald, ISSN 1750-6123, ZDB-ID 2364540-4. - Vol. 6.2012, 3, p. 230-249
|
| Subject: | Rezeptfreies Arzneimittel | OTC pharmaceuticals | Produktinformation | Product information | Verpackung | Packaging | Conjoint-Analyse | Conjoint analysis | Vergleich | Comparison | Pharmaindustrie | Pharmaceutical industry | USA | United States | Finnland | Finland | Ghana |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009630754