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~isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
~person:"Bovell, Leah"
~subject:"Gesundheitsversorgung"
~subject:"Health care"
~subject:"Marketingmanagement"
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Marketing pharmaceutical and cosmetic products to the mature market
Moschis, George P.
;
Bovell, Leah
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
4
,
pp. 357-373
Persistent link: https://www.econbiz.de/10010237649
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