Marketing pharmaceutical and cosmetic products to the mature market
George P. Moschis and Leah Bovell
| Year of publication: |
2013
|
|---|---|
| Authors: | Moschis, George P. ; Bovell, Leah |
| Published in: |
International journal of pharmaceutical and healthcare marketing : IJPHM. - Bingley : Emerald, ISSN 1750-6123, ZDB-ID 2364540-4. - Vol. 7.2013, 4, p. 357-373
|
| Subject: | Segmentation | Gerontographics | Marketing strategies | Mature market | Older consumers | Pharmaceuticals | Marketingmanagement | Marketing management | Arzneimittel | Pharmaindustrie | Pharmaceutical industry | Ältere Menschen | Elderly people | Konsumentenverhalten | Consumer behaviour | Marktsegmentierung | Market segmentation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010237649