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~isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
~person:"Das, Gopal"
~person:"Prentice, Catherine"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Brand
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Brand authenticity
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Brand awareness
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Brand image
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Brand loyalty
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Brand management
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Brand perceived quality
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Consumer behaviour
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Destination management
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Destinationsmanagement
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Health tourism
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Konsumentenverhalten
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Markenartikel
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Markenführung
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Das, Gopal
Prentice, Catherine
Athavale, Amod S.
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Banahan, Benjamin F., III
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Bello, Roberto
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Borishade, Taiye Tairat
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Nai Chiek Aik
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International journal of pharmaceutical and healthcare marketing : IJPHM
Journal of retailing and consumer services
15
Journal of business research : JBR
3
International journal of electronic marketing and retailing : IJEMR
2
International journal of hospitality management
2
Global business review
1
International journal of Indian culture and business management
1
International journal of retail & distribution management
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of vacation marketing
1
Marketing intelligence & planning
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Services marketing quarterly
1
The international review of retail, distribution and consumer research
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The journal of brand management : an international journal
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ECONIS (ZBW)
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A measure of medical tourism destination brand equity
Das, Gopal
;
Mukherjee, Srabanti
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
1
,
pp. 104-128
Persistent link: https://www.econbiz.de/10011563862
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